Earlier this month, I shared The 2012 Plan and one of the cornerstones of the plan is "Automate." In that post, I siad: "A task worth doing manually is worth automating. If it’s not, then stop doing the task entirely." It was with that thought in mind that I began to look at the servers on which we … [Read more...]
Finding a great social media manager
I met her on Twitter. Okay, that's not really fair since it's Shelby's line, but it's the truth. If you're looking for a top-shelf social media manager for your organization, start your search in the social media universe. I wasn't looking for an expert. I was looking for a person who utilized … [Read more...]
Why Expensify is my app of the year
Up until yesterday there was something I hated almost as much as going to the dentist: Completing my monthly expense reports. I disliked it so much that each year I'd start out keeping up and by December I'd be at least six months behind. Yesterday, all that changed when I discovered Expensify. The … [Read more...]
Why Blog?
I have a confession. This was not the blog post I had planned to publish today. That in itself is a good reason to blog. Yesterday morning's events impacted me so much that I decided to capture the moment by writing about it and sharing it. A quick blog story Yesterday morning I woke up around 4 … [Read more...]
The power of a blog post image
Today's post on the ColorMetrix blog was repurposed from a 2007 post that first appeared here. There is one significant difference: The re-purposed post on ColorMetrix has a picture accompanying it that Shelby Sapusek spent about 30 minutes staging. She's damn creative in the visual arts and that … [Read more...]
Why less may actually be more
Starting tomorrow, I'll publish a new post each Monday, Wednesday and Friday. With the startup of SheHe Media, Shelby and I will publish our weekly "She Said, He Said" posts to the blog on that site. I'm also committed to write one or two posts each month for the blog on my ColorMetrix company site … [Read more...]
Enterprise Me or Serial Entrepreneur
Lately, I've noticed people using words like "serial entrepreneur" or "solopreneur" to label and describe their personal brand. It's not that I don't like those words. I think both are quite catchy. My problem is that when I think about some of the folks using those words, I think that they've … [Read more...]
Idea Germination – Birth of SheHe Media
What's an idea really worth? Honestly, it's worth two cents or less; unless you are willing to incubate the idea and give it a chance to germinate. Then if the idea still has your interest and, more importantly, the interest of others, the idea might be worth a few bucks. Now are you ready to work … [Read more...]
Why gathering meaningful customer survey results can be tricky
Businesses supposedly use surveys to improve their service and product offerings all the time. The question is just how accurate are these surveys? For example, an international hotel chain recently asked me to complete a survey about their frequent stayer program of which I am a member. Here's an … [Read more...]
Humanization of Social Media – Shelby's Experience
If you're wondering why we are posting our "She Said, He Said" series a day early this week, it's because we are beginning a transition that will move "She Said, He Said" to a new website under our new venture SheHe Media. We will unveil the website during #shehechat on Twitter, which will occur at … [Read more...]
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