Now that I have your attention, let me explain. Maybe it's because women are just naturally more chatty than men, but I've noticed that women typically hit the ground running and gather a solid following in social media more quickly than men. Maybe it's because women are more willing to friend or … [Read more...]
Why fear should not keep you from publishing
Every blog you write does not need to be perfect. Want to know why? Because every blog I read is not perfect or in some cases even finished. That's the nature of blogging. The point is to get the idea out there while it's still fresh and perhaps even a little bit raw. It is the ideas I am looking … [Read more...]
Jim's social media strategy: I swear sometimes
Yesterday, Shelby had her say with "My social media strategy: I swear I don't swear." Today it's my turn. If you read this blog regularly none of this information should com as any surprise. I've just compiled many of the thoughts I have about social media into an actual strategy. Shelby gets thanks … [Read more...]
Shelby's social media strategy: I swear I don't swear
Jim and I agree on most things concerning the social media space, but that doesn't mean we agree on everything. Like most people, I enjoy the occasional off-color joke in a tweet, blog or Facebook status. I completely agree that while social media is a valuable tool in the business world, we don't … [Read more...]
The power of a social media audience
Recently, I was reading an email from Seth Godin about his new book "Poke the Box" that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, … [Read more...]
Security is a myth
Just the other day, I saw two friends conversing on Twitter about taking the risk of leaving a corporate job to go out on their own. One of them said she wished she'd done it when she was 22 and was less adverse to risk. My first solo flight in business was at the age of 23. It lasted almost two … [Read more...]
Small Business 101 Series – Revisited
Last July I took a week to share some of my favorite advice for small business owners. As I look back six months later I realize that these five posts represent cornerstones of how I do business. Perhaps it was the writing of the posts that refocused me. Instead I think it was me writing about what … [Read more...]
Creating ambassadors and agents of you
Last year, with the exception of software development for our company, I pretty much did it all myself. To some extent, the economic times dictated that's how it had to be for awhile. As the recession eased and our market began to invest in color verification tools again, I was ready. It was time to … [Read more...]
How to manage multiple Twitter accounts effectively
Several times in the last year I've had to address the confusion that having two Twitter accounts with my name on them causes. The two accounts are @raffel and @JimRaffel. The two accounts serve different purposes and I have written the bio of each to reflect those differences. Nonetheless confusion … [Read more...]
Hello, I'm Shelby and I met him on Twitter
Jim Raffel has been alluding to a new editor for JimRaffel.com for awhile now. It's finally time for introductions. "I met him on Twitter." That sentence has quickly become part of my everyday vocabulary. For me, Twitter started out as a way to meet people socially and keep up to date on local … [Read more...]
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