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Story Teller | CEO | Traveler

You are here: Home / Archives for publishing

Let's talk about link bait

November 29, 2011 By Jim Raffel Leave a Comment

What is link bait, really? It's a well-crafted headline or teaser text designed to get you to read an article or blog post. That's it. There's nothing evil or nefarious about that, is there? The real issue is why and how you choose to utilize link bait. Why use link bait? On the surface, the answer … [Read more...]

Filed Under: blogging Tagged With: articles, bait, blog, blogger, link, publishing, tabloid, tabloid headlines, trend, tv station

New technology manifesto: How USA Today killed newspapers

September 12, 2011 By Jim Raffel 1 Comment

On a recent business trip, I actually picked up the USA Today outside my hotel room door instead of stepping over it as I normally do. We had a long flight home and I thought I might find time to flip through it. To say I was sorely disappointed with this once great paper would be an understatement. … [Read more...]

Filed Under: blogging Tagged With: advertising, color printing, colors, communication, daily news, journalism, manifestos, mass media, new technology, newspaper, newspaper industry, newspapers, paper, periodicals, Printing, publishing, usa today

Start Your Photobook Marketing Project with $75 from Blurb

June 13, 2011 By Jim Raffel 11 Comments

Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]

Filed Under: Marketer Tagged With: blurb, Books, booksmart, digital press, jump start, marketing, marketing campaign, marketing projects, marketing tools, photobook, photobooks, Printing, publishing

Blurb.com and Booksmart software

June 7, 2011 By Jim Raffel 3 Comments

Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]

Filed Under: new media, Stuff I Like Tagged With: blurb, Books, booksmart, digital press, mass media, photo books, Printing, publishing

Business grown with content marketing

April 19, 2011 By Jim Raffel Leave a Comment

Have you ever wondered why there has been an explosion in the number of blogs over the last five or six years? Content marketing, that's why. Blogging, whether by intention or accident, is a powerful form of content marketing. Here's what content marketing looks like to me: Share your intellectual … [Read more...]

Filed Under: blogging, Marketer Tagged With: advertising, business, business growth, content marketing, intellectual, marketing, processes, publishing, sales, traditional marketing

Why fear should not keep you from publishing

March 22, 2011 By Jim Raffel 13 Comments

Every blog you write does not need to be perfect. Want to know why? Because every blog I read is not perfect or in some cases even finished. That's the nature of blogging. The point is to get the idea out there while it's still fresh and perhaps even a little bit raw. It is the ideas I am looking … [Read more...]

Filed Under: blogging, Writing Tagged With: blog, blogs, comfort zone, Facebook, fear, publish, publishing, Twitter, unpublished

Wisconsin Publishers' Production Club

September 15, 2010 By Jim Raffel Leave a Comment

On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]

Filed Under: blogging, conferences, education, new media, social media, Twitter Tagged With: advertising, club, clubs, communication, country springs hotel, linkedin, milwaukee journal sentinel, network strategy, online social networking, Printing, publishing, social information processing, social media, wisconsin publishers' production club

Self Publishing made easy with Phil Gerbyshak

May 17, 2010 By Jim Raffel 3 Comments

At some point most bloggers think about two things, writing an eBook and self publishing a real book. You know the kind with paper pages and ink and all that. Here in 90 seconds, three time self published Phil Gerbyshak addresses both eBook creation and self publishing. I am going to be following … [Read more...]

Filed Under: blogging, Marketer, motivation, personal development, social media Tagged With: bloggers, career, e-book, ebook creation, ebooks, made easy, Phil Gerbyshak, publishing, real book, self publishing, stepping stones

Measure Your Way To Success

March 18, 2010 By Jim Raffel Leave a Comment

A proper measurement methodology is how to gauge success. How can you know where you are going and if you have arrived, when you don't even know where you are? Want increased sales? Determine an accurate way to measure sales today. Using sound business principals calculate what sales need to be … [Read more...]

Filed Under: blogging, color, goals, personal development, priorities, sales, sustainability Tagged With: business, gauges, increase sales, jim raffel, measuring, measuring sales, publishing, raffel, sales, success, success measures

Blurb Books and Why I Still Love Print

April 21, 2008 By Jim Raffel 1 Comment

Yesterday we unveiled the blurb.com(affiliate link) book to my father.  While I am a big fan of digital photography and all the new media, there is just something about a printed book and the Blurb books are a perfect example.  In this case a picture really is worth a thousand words....well two … [Read more...]

Filed Under: blogging Tagged With: blurb, blurb books, booksmart, digital photography, digital press, family memories, mass media, Printing, publishing

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