I decided to jump in the Google Plus (G+) waters fairly early. Based upon Google's two recent failures in the social space, Buzz and Wave, this was a relatively risky use of my time to learn and grow with the service through its beta and limited invitation period. It's been a good decision as I … [Read more...]
How Facebook broke down online barriers
Recently, I was interviewed by Matt Mansfield for his blog post The Elephant in the Cloud – How Safe is Your Data?. During that conversation I made the comment that I feel Software as a Service (SaaS) is easier to sell today because of Facebook. Millions of folks, well a half-billion of you at last … [Read more...]
Editorial Planning
For one guy who also manages to run a successful business, I generate a fair amount of content. That does not happen by accident. I have an editorial plan and I constantly refine said plan. If you have a blog where you don't publish regularly (like this blog was until July 1, 2010), you know how … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
Wisconsin Publishers' Production Club
On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]
Where Can Social Media Take You?
I recently read @Julz156's Amazing things happen on the way to change and was reminded of the amazing journey that social media and community can be. Access to almost anyone and the ability to go almost anywhere are instantaneously yours. Just remember that relationships still take time and that … [Read more...]
Don't Forget email
A solid email list is pure gold. Promoting your blog via social media channels is great but locks you into the subculture. Everyone's email list is different, mine has been built over fifteen years with several different and effective methods. Don't get trapped by the social media subculture. I … [Read more...]
Use as Many Channels as You Can
I recently learned that all four of my siblings and my mother read this blog on a regular basis. This is especially strange to me not only because I am the youngest of the bunch but because of how they each find their way here. Small Sample....but. I was a little surprised that Mom and … [Read more...]
Linkedin: Finding the Full Value of the Ecosystem
I know plenty of people (myself included) who struggle to find the value of Linkedin. My gut tells me there is plenty of value there and I have found several small pockets of success already. The goal now is develop a more complete understanding of the entire Linkedin ecosystem and how to maximize … [Read more...]
Ideas + Discipline = Success
"How do you pick which idea to write about" and "how do you write every day" are the two most common blogging questions I am asked. They are great questions, because you need the ideas and the discipline to write regularly in order to achieve blogging success. First, the ideas. Now that I have … [Read more...]
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