I recently learned that all four of my siblings and my mother read this blog on a regular basis. This is especially strange to me not only because I am the youngest of the bunch but because of how they each find their way here.
Small Sample….but. I was a little surprised that Mom and Caroline most frequently find their way here via the link I share on Facebook each morning. Bob generally sees the repost I do on Linkedin and if the topic seems interesting he clicks through to read. Bill and Kim just type in J-i-m-R-a-f-f-e-l-[period]-c-o-m when they feel like seeing what I’m up to. Incidentally, direct traffic is about 30% of all my traffic. Don’t discount that many people still just visit the websites they want to, when they want to.
How I share on the channels. From a social media perspective I share each new post on four main channels each day this way:
RSS/Feedburner(via email) – This is pretty much automatic now that I have it set up. By scheduling the post to publish at 4:30am central each day I automatically push it to the RSS channel.
Twitter – Four times throughout the day I schedule tweets to inform my followers that there is a new post here. One tweet also goes out at 4:30am via the @JimRaffel Twitter account as well, for those who prefer to ignore the rest of my blather but want to know about my new posts via Twitter.
Facebook I share a link to the post with a witty little comment geared more towards friends and family. Yes, I’m a salesman. I want you to read my blog, that’s part of why I write it.
Linkedin Much like Facebook but the comment I share is more business related. It’s always helpful to understand your audience and speak the language they are expecting to hear. (Unless your goal is to shock them).
How about you, which channels do you prefer?