My friend Krista's post you know you do it, too. got me thinking about what I do to turn a bad day around. Her idea is easy, just jump on Google image search and look for pictures of people or things that makes you happy and inspire you to move forward. Google image search. I'd never really used it … [Read more...]
Marketing 101: Make the Move Online
The idea to make the move online is such a basic strategy it begs to be a 101 topic. The quandary lies in the fact that moving a traditional offline business on-line turns out to be 201 and 301 subject matter. There will be hard work and pain involved, I promise. Moving online should work with and … [Read more...]
Success is Progress Towards Your Goal
Too often we view success as achievement of the goal. Isn't that really succeeded? Success should be defined as measurable progress towards your dream. With this definition you know when to say "I've succeeded" and it's time to set a new goal. Start with a goal. For example, I set one to … [Read more...]
Small Business B2B Social Media Platform
How should a small business leverage social media to sell to other businesses that are almost always much larger concerns? Stop selling to the business. Instead start introducing yourself and engaging with the people who make up that business. Social media allows you to connect to more people in a … [Read more...]
Choose Your Own Message and Share It
Stop letting others choose the messages you hear, read and see each day. Think about how little "good news" is reported on TV, radio or in the newspaper - almost none. Create your own stream. If you aren't already using an RSS newsreader like Google Reader I highly recommend you start. If you … [Read more...]
The Bloggers Topic Dilemma
Every (not most) blogger I know struggles with the topic dilemma. Do I write the short, raw, shoot from the hip post? Or, do I take the time and write something deep, thoughtful and potentially game changing? The later post style will probably bring us business and potentially put food on the … [Read more...]
Planning the Social Media Way
Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
Business advice from a Deziner
Yesterday I went to share business advice with my friend Cindi Thomas (@deziner) and one of her partners in Translator Mark Fairbanks (@MarkFairbanks). First, how can you not love that Cindi picked a Twitter name one can't forget - Right? If you watch the video you'll see I managed to forget her … [Read more...]
Penetrating the Mobile Space
The #MobileDiva Sara Santiago wrapped up day two of #unGeeked with an awesome presentation/question and answer session about penetrating the mobile space. A few months ago Sara convinced me to add a mobile version of this site. It's not that hard to do in WordPress and now 8% of my site traffic is … [Read more...]
Info*Flex – Social Media Test
Tomorrow morning I board a plane for the Info*Flex trade show. Time for a social media test of the strategies I have utilized over the past six months. My social media test parameters will be to keep track of the number of comments I get about blog posts, Facebook and Twitter activity. My intention … [Read more...]
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