Tomorrow morning I board a plane for the Info*Flex trade show. Time for a social media test of the strategies I have utilized over the past six months.
My social media test parameters will be to keep track of the number of comments I get about blog posts, Facebook and Twitter activity. My intention is to count and categorize the comments. The idea for this test came from a conversation last night with my new friend @dwilde about quantifying B2B results of all my social media activities.
As a small business owner I follow my gut and know these strategies are working. As a blogger I never stop looking for the why and the how. It’s time to pick my head up look around and understand the results of all the hard work. Make no mistake about it social media is hard work when done correctly for business purposes as @imlucid pointed out in this post about advertising during difficult times.
I’m still working out how to track the results but I have a little over 24 hours left to figure that out. My thoughts are to track comments in three basic categories.
- Comments about blog posts (or the newsletter I send subscribers)
- Comments about Tweets
- Comments about Facebook
Also, for those who initiate a conversation I am considering asking them about the value of LinkedIn status updates and the new blog that is part of the ColorMetrix web-site as compared to this standalone product.
The KISS(Keep It Simple Stupid) principle will rule my decisions on a tracking methodology. The social media test must be easy to tally on the fly while working a trade show floor. If I make the measurement too complex I will either not do it, forget answers or incorrectly categorize results. I want results. I want good solid results of the social media test to come back and share with you guys.
If you have done something like this or just have good ideas please jump in the comments and share. I promise to do a blog post as soon after the show as I can to report what I learn.