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Planning Pays Big Dividends

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I've managed to get to the point where I am writing my blog posts about a week ahead. All it took was a little planning and now that effort is beginning to pay big dividends. It's not just me. The quest to get ahead began when I read Chris Brogan's With Just A Little Planning. I'll still write … [Read more...]

Repurposed Blog Content

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Repurposing blog content is synonymous with finding new distribution channels. More distribution channels means you've cast a wider net to collect fans of your work. Contrary to what some believe there is nothing "wrong" with repurposing your work. Creating the content. One day you'll be working on … [Read more...]

Marketing 101: Make the Move Online

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The idea to make the move online is such a basic strategy it begs to be a 101 topic. The quandary lies in the fact that moving a traditional offline business on-line turns out to be 201 and 301 subject matter. There will be hard work and pain involved, I promise. Moving online should work with and … [Read more...]

What You Bring to Blogging is You

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You have probably noticed the explosion in blogging over the last couple of years. You may also be thinking about starting a blog and wondering "what can I bring to blogging?" I feel the answer is you and your unique life perspective on the topics you chose to write about. It's all about you. Yes, … [Read more...]

Some Unsolicited Advice on Unsolicted Advice

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Authors Note: The original title was "You're Doing It Wrong" but then my friend Mark Fairbanks provided some unsolicited advice to change the title to the one you see above. I'm guessing that well meaning critics have shared the dreaded "You're Doing It Wrong" with you at one time or another in … [Read more...]

Free Samples Sell Your Work

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Sometimes giving a free sample of your work away now, results in more business in the future. The tricky part is recognizing the opportunities worth pursuing with this strategy. The ice cream shop. Yesterday being a hot Summer afternoon my wife and I stopped by the ice cream shop to end our day. … [Read more...]

Audience Engagement: It's All About Them

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When preparing to speak, choose talking points that focus the dialog around the audience point of view and will resonate with them. Here is how I prepared for the opportunity to speak for the Milwaukee Likemind group about using your blog as a homebase for all on-line activity. Topic selection. … [Read more...]

Keep Working On Your Projects

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Just because a project feels stalled and is not ready on the schedule you thought it would be is no reason to quit. Keep working on the project in little bits and pieces whenever you can. Big important work takes time. Stop rushing yourself, unless it's client sponsored work you are being paid for, … [Read more...]

Lack of Customer Service: The No I Can't Attitude

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Today I experienced first hand customer service that is the exact opposite of the attitude I discussed in my Small Business 101: Yes I Can! post from a few days ago. In the course of a couple hours I heard more about how the problem couldn't be solved than how it could be. It started simply enough. … [Read more...]

Why I Write My Blog Posts One Week Ahead

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What follows is a guest post by Randy Murray. I enjoy having his blog in my RSS feed every since our mutual Twitter friend Debbie Kipp introduced us. Publishing a blog is in interesting venture. It is, for most intents and purposes, a virtually free press. It’s a remarkable opportunity for anyone … [Read more...]