You have probably noticed the explosion in blogging over the last couple of years. You may also be thinking about starting a blog and wondering “what can I bring to blogging?” I feel the answer is you and your unique life perspective on the topics you chose to write about.
It’s all about you. Yes, you will be blogging for your audience but you will be doing so from the perspective that is uniquely you. One value of a blog is the life experience that is brought to each post by the blogger. No two people experience the same event in the exact same way. For example, there is a reason FoxNews Channel and talk radio have become so popular. They present the “news” from an entirely different perspective than the rest of the mainstream media. Should you not like their perspective, that’s OK, tune them out and watch the other guys.
Tell your story. Some days many blogs (including this one) end up blogging about the same topic. There are no coincidences and since most bloggers work at least a day or two ahead it’s likely the topic is resonating with lots of folks. The idea is to bring your perspective to the topic. The life you have lived gives you a unique ability to add analysis and commentary to a topic that no one else can duplicate. Almost anyone can report a story with proper training and decent writing skills. You, on the other hand, can tell your story and share how the topic impacts you.
For example, when I’m blogging about marketing I do so from the perspective of a small company not a fortune 100 company. For some of you that’s exactly how you want to hear about marketing and that’s great. For others, you work for or with the big guys and maybe my perspective doesn’t resonate with you. That’s OK as well, I can’t write for everyone so I try and write for me first. By that I mean I write the posts as reminders to myself that can I can come back and reference later.
How about you? Do you read blogs for the unique perspective the blogger brings to the topic?