How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it's very easy to get lost in the noise. I'm not saying the noise isn't interesting and even fun. Instead I'm personally … [Read more...]
Live in the moment
Have you ever been so wrapped up in your own little world that you feel like you missed something? I had just this feeling on a recent flight. So, I stopped writing, closed my MacBook, took my ear buds out and had an hour long conversation with the woman sitting next to me. Social media is real, … [Read more...]
Does Social Media Work?
I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That's the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with social … [Read more...]
The Internet, get rich, just not quickly
The internet is just a tool. The same as a retail storefront or an office in an office building. All the shiny pieces of the internet like Twitter, Facebook, Linkedin and blogs are only as effective as the skill set of those utilizing them. If get rich schemes don't work in the offline world, why on … [Read more...]
Be there for others
You know that feeling you get when you smile at a person and they smile back? There's nothing quite like it is there? Most of the time a simple act like a smile is all it takes to be there for others. A friend posts a message on Twitter making it clear they are having a rough day. In 140 … [Read more...]
Reaching critical mass
Do you find yourself wondering when all the hard work and nose to the grindstone attitude will pay off? Me too. I believe it's a matter of reaching critical mass. That state when events begin occurring at such a rapid pace that you realize something has changed and the fun is about to begin. Where … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
Twitter: Blog Traffic Builder
While you may not agree with this "tactic," if your goal is to grow your site traffic it's just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of … [Read more...]
Delivering the Goods, at a Fair Price
My friend Cindy shared the following on Twitter recently. What does best really mean? Obviously I already tipped my hand in the title of this post. Clearly what Cindy does is deliver the goods at a fair price. That price may not be the lowest and based upon Cindy's track record I'm guessing it's … [Read more...]
Keep putting yourself out there
You don't know who's watching or when. So..... Keep posting on your blog. Keep updating your Facebook status. Keep engaging on Twitter. Keep working to understand Linkedin. That's my social media "plan" in four easy steps. Over the last year the size and quality of the network these four … [Read more...]
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