Yesterday, Shelby had her say with "My social media strategy: I swear I don't swear." Today it's my turn. If you read this blog regularly none of this information should com as any surprise. I've just compiled many of the thoughts I have about social media into an actual strategy. Shelby gets thanks … [Read more...]
Shelby's social media strategy: I swear I don't swear
Jim and I agree on most things concerning the social media space, but that doesn't mean we agree on everything. Like most people, I enjoy the occasional off-color joke in a tweet, blog or Facebook status. I completely agree that while social media is a valuable tool in the business world, we don't … [Read more...]
The power of a social media audience
Recently, I was reading an email from Seth Godin about his new book "Poke the Box" that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, … [Read more...]
Small Business 101 Series – Revisited
Last July I took a week to share some of my favorite advice for small business owners. As I look back six months later I realize that these five posts represent cornerstones of how I do business. Perhaps it was the writing of the posts that refocused me. Instead I think it was me writing about what … [Read more...]
How to manage multiple Twitter accounts effectively
Several times in the last year I've had to address the confusion that having two Twitter accounts with my name on them causes. The two accounts are @raffel and @JimRaffel. The two accounts serve different purposes and I have written the bio of each to reflect those differences. Nonetheless confusion … [Read more...]
Hello, I'm Shelby and I met him on Twitter
Jim Raffel has been alluding to a new editor for JimRaffel.com for awhile now. It's finally time for introductions. "I met him on Twitter." That sentence has quickly become part of my everyday vocabulary. For me, Twitter started out as a way to meet people socially and keep up to date on local … [Read more...]
Your ever growing network
People you knew and/or worked with twenty years ago and have not communicated with since - they are not part of your network. That's not to say that by casting an ever widening social media net you can't reconnect and count them in, because you can. Then, who is in your network and how did they get … [Read more...]
Linkedin tip – add a profile picture
This tip applies to all your social profiles but I was once again reminded how much you can stand out on Linkedin with a good profile picture. The image below is what I saw earlier today while working on adding connections. Only three of the ten profiles I was presented with had profile pictures. … [Read more...]
Complete Idiot's Mini Guide to Real-Time Marketing with Foursquare
My friend Tom Snyder wrote a great how-to guide for businesses that want to market using geolocation services. The guide focuses on Fourquare but there is plenty of strategy interlaced in Tom's prose. The strategy and tactics he uncovers are the real value of this gem and can be applied to any … [Read more...]
Authority, Trust and Salesmanship
Contained in the title of this post are the three themes of my new Selling at (and to) a Higher Level presentation. My personal story for building success over the last eighteen months has been based upon building authority, gaining trust, and practicing sound salesmanship throughout the … [Read more...]
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