Trade shows and conferences are alive and well. Sure they shift and change just as our lives and our businesses do. Attending the correct trade shows and conferences is an excellent strategy to find new prospects and communicate with existing customers. Arrive with a plan. Sounds simple enough, but … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]
Free Samples Sell Your Work
Sometimes giving a free sample of your work away now, results in more business in the future. The tricky part is recognizing the opportunities worth pursuing with this strategy. The ice cream shop. Yesterday being a hot Summer afternoon my wife and I stopped by the ice cream shop to end our day. … [Read more...]
Customer Service: Let's Solve The Problem Attitude
Last Monday I wrote about Time Warner's "No I Can't" customer service attitude. I didn't name Time Warner then, but after a week of the problem still not being solved I figured it was time. Sprint on the other hand, approached a recent issue I had with a "let's solve the problem" attitude. A happy … [Read more...]
Small Business 101: Twitter is Priceless
Seth Godin took the picture accompanying this post. These are some of the folks I attended the Linchpin Meetup(link to Seth's post where the picture came from) with. I knew one of them before Twitter. Now, in this picture of the Meet-MeMe autographed card set Cindi sent to Seth I am surrounded … [Read more...]
Small Business 101: This is Not a 9 to 5 Job
Starting and running a small business is hard work. Forgot about 9 to 5 this is not a job. Success, in fact will be defined by working more hours than you dreamed possible and loving every minute of it. You want to change the world? Not in 40 hours a week you're not going too. My guess is you'll … [Read more...]
Small Business 101: Build Recurring Revenue Streams
WordPerfect had the best software tech support ever and they gave it away for free. Please don't do that, the second part anyway. Be the best and charge for it on an ongoing basis. Recurring revenue will sustain you through good times and bad. I can say this because it has worked for me. Several … [Read more...]
Small Business 101: Stop Chasing the Money
Small Business 101. In sixteen years running a small business I have picked up some business techniques I sometimes take for granted. This week I am sharing some of my favorite techniques to help you if you are launching or thinking about launching a business. Nothing will kill a small business … [Read more...]
Improve by Starting Over
You might be 90% done with a project but the end result is not looking so hot. Stop, scrap it (but learn from your mistakes) and start over with the goal to improve the end result. That's what a turn-around artist does. They walk into a business look at what's being done and then find more … [Read more...]
My One Hour Challenge
I'm on "vacation" this week and promised my wife I'd work less. For an hour I have sat in the hotel lobby and acted on the most important emails from yesterday. My Tips: 1. You only have an hour - stick to it like glue. 2. Spend the first five minutes prioritizing the tasks (For example, my make … [Read more...]
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