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The Internet, get rich, just not quickly

October 4, 2010 By Jim Raffel 1 Comment

The internet is just a tool. The same as a retail storefront or an office in an office building. All the shiny pieces of the internet like Twitter, Facebook, Linkedin and blogs are only as effective as the skill set of those utilizing them. If get rich schemes don't work in the offline world, why on … [Read more...]

Filed Under: blogging, motivation, personal development, Twitter Tagged With: Facebook, get rich quick scheme, online and offline, social media, Twitter

Reaching critical mass

October 1, 2010 By Jim Raffel 8 Comments

Do you find yourself wondering when all the hard work and nose to the grindstone attitude will pay off? Me too. I believe it's a matter of reaching critical mass. That state when events begin occurring at such a rapid pace that you realize something has changed and the fun is about to begin. Where … [Read more...]

Filed Under: blogging, motivation, personal development, social media, Twitter, Writing Tagged With: blog, critical mass, grindstone, hard work, plateau, social media, Twitter

Moderating a speakers panel

September 28, 2010 By Jim Raffel 2 Comments

I recently moderated a social media speakers panel for the Wisconsin Publishers' Production Club. Because of the club's meeting structure, moderating the panel actually means you run the meeting for the day. It turned out to be a relatively easy task that amounted to supporting four great … [Read more...]

Filed Under: Marketer, new media, public speaking, social media, Twitter Tagged With: moderate, speaker panel, wisconsin publishers' production club

Yelp!, Groupon and Trolls

September 27, 2010 By Jim Raffel 2 Comments

You may have heard the "statistic" that a happy customer/client/business partner will tell one person while a dissatisfied one will tell ten. In my experience, this is pretty close to accurate and we aren't going to change it no matter how hard we try. What you can try to do is change the feelings … [Read more...]

Filed Under: Marketer, new media, sales, Shop Local, social media, Twitter Tagged With: bitch, business reviews, happy customers, online shopping, Reputation, sue spaight, trolls, yelp

My business changed me

September 22, 2010 By Jim Raffel 2 Comments

In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]

Filed Under: blogging, Marketer, new media, personal development, social media, Twitter, Writing Tagged With: business changes, business cycle, online social networking, Printing, printing businesses, social information processing, social media, Twitter, world changers

Twitter: Blog Traffic Builder

September 19, 2010 By Jim Raffel 2 Comments

While you may not agree with this "tactic," if your goal is to grow your site traffic it's just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of … [Read more...]

Filed Under: blogging, Marketer, new media, social media, Stuff I Like, Twitter, Writing Tagged With: blog, blog traffic, social media, Twitter

Why you should support #saveteecycle tonight

September 18, 2010 By Jim Raffel 1 Comment

Allow me to introduce Sue Spaight, the author of this guest post. Sue is asking for your support of a local event in Milwaukee to help one family recover from severe flooding that occurred here earlier this Summer. I didn't offer this guest post lightly (yes, I offered she didn't ask). I realize … [Read more...]

Filed Under: new media, social media, Twitter, Writing Tagged With: fundraisers, milwaukee, sprecher brewery, sue spaight, support, tim cigelske

Wisconsin Publishers' Production Club

September 15, 2010 By Jim Raffel Leave a Comment

On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]

Filed Under: blogging, conferences, education, new media, social media, Twitter Tagged With: advertising, club, clubs, communication, country springs hotel, linkedin, milwaukee journal sentinel, network strategy, online social networking, Printing, publishing, social information processing, social media, wisconsin publishers' production club

WordPress Theme Frameworks and Child Themes (Skins)

September 7, 2010 By Jim Raffel 5 Comments

Over the last few weeks I've been asked by several people how do you pick a WordPress theme. The real answer is I got lucky and fell into one of the best ones, Thesis(aff link) about a year ago when I was redesigning ColorMetrix.com. Recently I discovered the power of a child theme or skin combined … [Read more...]

Filed Under: blogging, Stuff I Like, Twitter, WordPress Tagged With: blog software, children themes, frameworks, skin, themes, thesis, WordPress, wordpress theme, wordpress themes

Delivering the Goods, at a Fair Price

September 6, 2010 By Jim Raffel 3 Comments

My friend Cindy shared the following on Twitter recently. What does best really mean? Obviously I already tipped my hand in the title of this post. Clearly what Cindy does is deliver the goods at a fair price. That price may not be the lowest and based upon Cindy's track record I'm guessing it's … [Read more...]

Filed Under: Marketer, sales, Twitter Tagged With: Authentic, business, deliver, human interest, marketing, price, sales, Sustainable, track record, trust building, Twitter

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