Too often we view success as achievement of the goal. Isn't that really succeeded? Success should be defined as measurable progress towards your dream. With this definition you know when to say "I've succeeded" and it's time to set a new goal. Start with a goal. For example, I set one to … [Read more...]
Small Business B2B Social Media Platform
How should a small business leverage social media to sell to other businesses that are almost always much larger concerns? Stop selling to the business. Instead start introducing yourself and engaging with the people who make up that business. Social media allows you to connect to more people in a … [Read more...]
Vacation From Your One Stress Factor
One stress factor overwhelms you and drives your professional existence. To take a real vacation you must free yourself from that one stress factor if only for a few days. Clues to identify your one stress factor. You should find yourself putting items related to this factor at the top of you daily … [Read more...]
The Bloggers Topic Dilemma
Every (not most) blogger I know struggles with the topic dilemma. Do I write the short, raw, shoot from the hip post? Or, do I take the time and write something deep, thoughtful and potentially game changing? The later post style will probably bring us business and potentially put food on the … [Read more...]
Planning the Social Media Way
Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
Scalability ceiling holding you back?
Doctors and lawyers face the scalability ceiling everyday. For the most part they bill by the hour and have only two ways to make more money, work more hours or find customers willing to pay more per hour. (Sure, the creative few have found ways through the scalability ceiling like owning the clinic … [Read more...]
Info*Flex – Social Media Test
Tomorrow morning I board a plane for the Info*Flex trade show. Time for a social media test of the strategies I have utilized over the past six months. My social media test parameters will be to keep track of the number of comments I get about blog posts, Facebook and Twitter activity. My intention … [Read more...]
Selling Dreams – Vimeo Video and Slide Deck
Earlier this week I had the pleasure of speaking to the Milwaukee PHP User Group about selling dreams which is what solutions based software companies (like mine ColorMetrix) do. It was fun to have my business partner Michael Litscher there to interject his thoughts about some of the selling dreams … [Read more...]
Selling the Dream – Live Event with Me
Tomorrow (April 27th 2010) I am presenting a talk about selling the dream for the Milwaukee PHP User Group. The meeting is open to all interested parties and will be held at the very cool new home of Bucketworks. Since I don't believe in coincidences, I knew there was a reason Justin Kownacki … [Read more...]
Start-up is a mentality not a business stage
A few days ago while reading Rework I thought about something a professor said while I was getting my MBA and then threw it out there as a Tweet. The tweet grew legs and was retweeted and then discussed a bit. I love it when my friends on Twitter decide the topics of blog posts for me - thanks … [Read more...]
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