A body of work is all the art you have created and shipped. If you are a writer, your body of work is all the writing that you have published. You might have great unpublished art, but until it has been shipped and is out there for the world to consume, it's not part of your body of work. So how do … [Read more...]
Three essential WordPress tools for success
While I travel a great deal and am a big believer in face-to-face business contact, the reality is that I make my living online. I say that, because over the last four or five years it's been my online activity that has driven the business I do offline and face-to-face. To drive that business … [Read more...]
A 6,000 miles journey begins with a single click
View Larger MapIn a little less than 60 days, I'm going on a journey of 6,000 miles that I've named "The Long Drive." The Long Drive will last about a month and cover a good portion of the U.S. with stops planned in about a dozen cities. Why would I want to do this? Because I've decided to prove to … [Read more...]
Blurb.com and Booksmart software
Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]
Follow Me, The Right Way
Several times in the last week I've observed signs, napkins and place mats that all say "Follow me[us] on Twitter[Facebook]." While I think this is great, I find it both amusing and alarming that more than half these messages do not contain the handle or URL to follow/connect with. The image above … [Read more...]
How QR Codes can drive eyeballs to your website
It's time we have a discussion about QR Codes. Like many in the printing and graphic arts industry, I've been keeping a close eye on these little gems. I'm starting to see QR Codes everywhere; even in my sleep sometimes. I know it's a problem. I even have one that's uniquely Jim Raffel. You'll find … [Read more...]
She said, he said posts
Starting tomorrow, Shelby and I are going to introduce a new series of posts here. We'll be calling them "she said, he said" (ladies first of course). Well, actually, I'm going first tomorrow with a post entitled "Strategy to work with others." The post explores how Shelby and I work together from … [Read more...]
The power of a social media audience
Recently, I was reading an email from Seth Godin about his new book "Poke the Box" that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, … [Read more...]
How Facebook broke down online barriers
Recently, I was interviewed by Matt Mansfield for his blog post The Elephant in the Cloud – How Safe is Your Data?. During that conversation I made the comment that I feel Software as a Service (SaaS) is easier to sell today because of Facebook. Millions of folks, well a half-billion of you at last … [Read more...]
Your ever growing network
People you knew and/or worked with twenty years ago and have not communicated with since - they are not part of your network. That's not to say that by casting an ever widening social media net you can't reconnect and count them in, because you can. Then, who is in your network and how did they get … [Read more...]
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