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Scribe SEO New (beta) Feature Review

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Scribe continues to  be an important tool in the quest to improve my writing and I have been using the service since February of this year (before they even had an affiliate program which I am now a participant in). I suspect many users, like me, utilize Scribe through the WordPress plugin. So, … [Read more...]

Don't Forget email

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A solid email list is pure gold. Promoting your blog via social media channels is great but locks you into the subculture. Everyone's email list is different, mine has been built over fifteen years with several different and effective methods. Don't get trapped by the social media subculture. I … [Read more...]

Use as Many Channels as You Can

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I recently learned that all four of my siblings and my mother read this blog on a regular basis. This is especially strange to me not only because I am the youngest of the bunch but because of how they each find their way here. Small Sample....but. I was a little surprised that Mom and … [Read more...]

Consistency and Reliability Gain Readers

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Right after publishing daily, there is no single change I've made to increase readership more, than to publish at the same time every day. The consistency of being able to set your clock by Jim Raffel's blog post at 4:30am central time every day leads to a reliability people like. Reader gains as … [Read more...]

Why Images In Posts Work

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Recently, I was scrolling through Avinash Kaushik's Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies when it hit me why images in posts work. First, I don't pick which Avinash posts to read by title. He only writes a few posts each month so I skim each one for value (also his … [Read more...]

Linkedin: Finding the Full Value of the Ecosystem

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I know plenty of people (myself included) who struggle to find the value of Linkedin. My gut tells me there is plenty of value there and I have found several small pockets of success already. The goal now is develop a more complete understanding of the entire Linkedin ecosystem and how to maximize … [Read more...]

Customer Service Automation Should Help All Involved

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A self service customer portal should enable both the customer and the service provider to have a better customer service experience. Recently I've written about Time Warner Cable's customer (dis)service (in my opinion) and Sprint's exceptional customer service. Today I want to share my experience … [Read more...]

Repurposed Blog Content

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Repurposing blog content is synonymous with finding new distribution channels. More distribution channels means you've cast a wider net to collect fans of your work. Contrary to what some believe there is nothing "wrong" with repurposing your work. Creating the content. One day you'll be working on … [Read more...]

Databases for Business and MarketingThe Care and Feeding Of

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When you are working with a database for business and find garbage data, just stop. Instead of trying to work around the problem data, take the time to fix the information before proceeding. Next time you need to work with the database you'll be glad you did. Move towards a single database. One way … [Read more...]

Marketing 101: Micro Campaigns Strategy

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For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]