I recently recorded an episode of our new DyeSubCast podcast with my colleague Vik Patel from Sawgrass Technologies. During that conversation, Vik kept coming back to the phrase “ingredients matter.” In the context of our conversation, Vik was talking about the raw materials being used to create … [Read more...]
Why it’s okay to fail when you’ve set a big, hairy audacious goal
On Dec. 23, 2020, I set out to create 12 pieces of content in 12 days. Tomorrow will be that 12th day and this is only my 9th piece of content. I may complete one or two more tomorrow; but the reality is I will not achieve my goal. In fact, if this ends up being my last piece of content I'll have … [Read more...]
2015 Three Words
Over the last several years, I’ve been sharing my annual plan for business success for the coming year. I start by choosing three words that define where I want to be 12 months from now. Then I turn those words into a visual map; which is the image I’ve included with this post. Before I get … [Read more...]
Finding the fun by changing directions
Sometimes the activities you love pursuing, writing in my case, become less fun than they once were. When that happens it's time to look for a new direction to take your passion in. Most recently I've published on this site about once a week, and frankly even that has started to be an effort. It … [Read more...]
Write it down and watch it happen
How often do you take an hour or so and convert all your projects into a larger written plan? While I don't have a set interval, looking back through my Moleskine notebooks I write it all down about four times a year. For me this is more than a writing goals exercise. It's a visualization of how … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]
Success is Progress Towards Your Goal
Too often we view success as achievement of the goal. Isn't that really succeeded? Success should be defined as measurable progress towards your dream. With this definition you know when to say "I've succeeded" and it's time to set a new goal. Start with a goal. For example, I set one to … [Read more...]
Simplify Life by Focusing Effort
Ever feel like your juggling too many balls or spinning too many plates at one time? Maybe even both? Searching for a way to simplify life? You need to start by focusing effort on the parts of your life that matter. Setting Priorities will only get you so far. There's an assumption everything on … [Read more...]
Planning the Social Media Way
Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
The Help Others Manifesto
In my life, acts of kindness and giving back have always yielded unexpected rewards. Sometimes the rewards came years later. From A Business Perspective Until 2005 ColorMetrix hosted a meeting for our users in Las Vegas. The financial objective of the meeting was always the same, break-even. The … [Read more...]