These three roles can have plenty of overlap but here's how I think they differ: A proofreader finds spelling and grammar errors. That's about it. An editor rearranges your words and thoughts so they make more sense but still represent your tone and voice. A good editor adds value by recognizing … [Read more...]
This is my last post
OK, don't panic, it's not my last post forever. This will be my last post until January 3, 2011. I have posted here every day since July 1 and feel I need a break. This decision has been well over a week in the making. There is a great deal of fear surrounding this decision for me. Since I began … [Read more...]
Is it a blog or a business?
Every blog I have ever read has a purpose. The question you need to ask is, if the purpose of the blog you are reading is to make money? Just about every blog I have ever read serves some form of self-promotional purpose for the author or business producing the blog. Self-promotion, however, should … [Read more...]
My sharing threshold
Sometimes I hear that I share too much in my blog posts. Other times I hear from people that wish I would share more details. How much I share and how I share it is a bit of a balancing act with several factors to consider. My general sharing guidelines I share stories about past successes and … [Read more...]
Social Media Activity Increases Blog Traffic
An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on … [Read more...]
Three best days of the week to blog
Not to long ago my friend Sue Spaight asked the following question on Twitter: "What is your take/experience on the three "best days" of the week to blog?" First, if you are a blogger or blog reader I'd sure appreciate it if you could take a minute or two and share your thoughts in the comments. Sue … [Read more...]
Win a Scott Stratten UnTour UnParty Milwaukee Ticket
The UnBook UnTour promoting the release of Scott Stratten's new book will be stopping in Milwaukee next Thursday, November 18th. While I'm thrilled to say I have an Unsponsor Top Level ticket (now sold out) I am also sad to say I will be out of town on business and unable to use the ticket. This is … [Read more...]
Creativity the Idea Box way
After writing the role of coffee in blog writing I received a suggestion in the Idea Box for several future blog topics. Scroll down a bit and take a peek over to your right to see what the idea box looks like. As I read through the reader's ideas it occurred to me that a post like this would … [Read more...]
The business of blogging
The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that … [Read more...]
Social media signal and noise
How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it's very easy to get lost in the noise. I'm not saying the noise isn't interesting and even fun. Instead I'm personally … [Read more...]
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