When you are working with a database for business and find garbage data, just stop. Instead of trying to work around the problem data, take the time to fix the information before proceeding. Next time you need to work with the database you'll be glad you did. Move towards a single database. One way … [Read more...]
Inner Circle of Friends
I've got this friend named Twitter, she's pretty much awesome. Even awesome friends push you away sometimes. It's OK, she's in my inner circle of friends and in no time we'll be best buds, hanging out together again. While Twitter and I "take a break" I've got this other friend LinkedIn. Oh my gosh … [Read more...]
Friends for Life?
Note: This is a stream of consciousness post I wrote 7/26/2010. If you feel it speaks to or about you fantastic. Just know that it's not written about any single person or event. Friends. I've had many. More than my fair share, as I look back through my life. What frustrates me sometimes is how … [Read more...]
Need a Break? Try Google Image Search
My friend Krista's post you know you do it, too. got me thinking about what I do to turn a bad day around. Her idea is easy, just jump on Google image search and look for pictures of people or things that makes you happy and inspire you to move forward. Google image search. I'd never really used it … [Read more...]
Marketing 101: Make the Move Online
The idea to make the move online is such a basic strategy it begs to be a 101 topic. The quandary lies in the fact that moving a traditional offline business on-line turns out to be 201 and 301 subject matter. There will be hard work and pain involved, I promise. Moving online should work with and … [Read more...]
Marketing 101: Trade Show and Conference Strategy
Trade shows and conferences are alive and well. Sure they shift and change just as our lives and our businesses do. Attending the correct trade shows and conferences is an excellent strategy to find new prospects and communicate with existing customers. Arrive with a plan. Sounds simple enough, but … [Read more...]
Marketing 101: Micro Campaigns Execution
Yesterday I discussed the strategy behind micro marketing campaigns. Today I'll dig into the nuts and bolts of how I execute these events. Your tools and milage may vary but the concepts should be basically the same. So much for yesterday's Why, here's the How. Mining for contacts. For your first … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]
Marketing 101: Out of Box Experience
Know that feeling you have when you open the box of a new product and everything is just perfect? That experience whether off-line or on-line does not happen by accident. It requires a great deal of planning and learning from mistakes. The typical small business does not devote enough effort and … [Read more...]
The Calm Before The Launches
Ever have that feeling that things are about to change in a big way? Well, I've been sitting on that feeling for about a week and today it started to materialize in my brain. First, as the phase "the calm before the launches" and then as a stream of consciousness I share here. I've been restless. … [Read more...]
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