What are you best at? If you are having trouble answering that question, your lack of an answer is holding you back from your ultimate level of success. Worse yet, if your answer is "multi-tasking," then you're quite likely a jack of all trades and a master of none. You're a handyman of sorts; not a … [Read more...]
How making decisions polarizes your audience
How many of the people around you actually make decisions? I'm not talking about the small decisions like what to wear or what to eat, but the big decisions that matter. Political polarization In the White House, we have a president who made some big decisions since he was elected. The Governor of … [Read more...]
What your online persona says about you
Are you being yourself online? Or have you created a persona that won't be recognized face-to-face? Most of us utilize avatars for our social media accounts that present a reasonable facsimile of what we look like in real life. So if I meet you at a conference or show, I should be able to recognize … [Read more...]
Edit Flow is one cool WordPress plugin
For over a year, I've had the good fortune of having Shelby Sapusek as an editor for this site. Together, we create a great deal of content each week and keeping track of where it all is in the editorial process can be tricky. We're actually writing a six-part (three from each of our perspectives) … [Read more...]
Marketing strategy to grow business online
Two years ago, I created the diagram that accompanies this post. I was preparing to meet with Joe Sorge to talk about how to leverage online activity to grow our respective businesses. On the surface, it might seem strange that a restaurateur and niche market software guy could have similar … [Read more...]
What to do when there's too much to do
Today, I offer up a guest post from my editor Shelby Sapusek. This piece was written earlier this month as we set out to launch SheHe Media and added a few clients at the same time. It's stayed just as busy and reading her post as I get it ready for publication has helped me keep it all in … [Read more...]
How to remain relevant like Madonna
Why are folks so impressed that Madonna at "her age" has remained relevant for the better part of 30 years? Sure, audiences in the entertainment industry can be fickle, but don't we all face the challenge of remaining relevant in our chosen careers? Last night, I watched her performance during the … [Read more...]
I don't find time to write; I make time
Hardly a week goes by that I don't field the "How do you find time to write so much?" question. Until earlier this week, I wasn't comfortable answering that question or even quite sure how to answer it. It turns out the answer is simple: I make time to write, I don't find it. Making time to … [Read more...]
There is no such thing as a launch
The obvious exception to the title above is if you're in the space vehicle or model rocket business. When talking about businesses, products, ebooks and the like, what is frequently termed a "launch" is just the beginning of another frantic work cycle. What launch really means in business terms The … [Read more...]
How to close more deals
I thought about entitling this post "How to make more money," but the reality is the techniques discussed here are about closing deals that may not have direct monetary implications. Sometimes closing a deal is as simple as setting out to meet and have coffee with an influential person in your … [Read more...]
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