One of the things you either learn in business school or in the school of hard knocks is that a business has two kinds of costs: fixed and variable. At least in the short run, that is true. In the long run, a fixed cost can become variable and a variable cost can become fixed. Fixed and Variable … [Read more...]
Starting a Business in Seven Steps
There are many details involved in starting a business. Here, I've boiled it down to the seven that I have found to be most important to continuing business success. 1. Open a checking account. The moment you make the decision to go in business for yourself, open a new checking account. Decide how … [Read more...]
Six tips for the traveling business executive
Recently I was asked how I manage to run a business and I travel as much as I do. The answer is that's it's not so tough most of the time. Other times the logistics of conference calls and Webex meetings can be frustrating. Here are some of the tips and tricks I use to stay on top of the game. 1. … [Read more...]
Why Content Matters
My first post of the year revealed my three words for the year: customers, content and strategy. A couple of weeks back, I shared my thoughts about customers and, today, I'm going to drill down into content. Content is at the heart of what ColorMetrix and Jim Raffel do. Content is the glue that … [Read more...]
Changing Business Processes
As I closed out my 2010 bookkeeping over the last two weeks, I realized I had done something right about 12 months ago. As I tallied my business auto miles and out of pocket cash expenditures for the year, the process was going much faster than the previous year. I had made two business process … [Read more...]
The 2011 Plan
For me, 2010 marked a year of radical changes in the way I do business. It was in many ways a year of rebirth, learning and growing. While the learning and growing will continue in 2011, it will also be a year of solidifying positions established in 2010. In 2010, I developed an over-arching … [Read more...]
Are you solving business or techincal problems?
I just concluded a conversation during which I realized why my success has grown so significantly over the last two or three years. In a nut shell, while ColorMetrix products can be used to solve technical problems that is not what Jim Raffel does. I solve business problems. Solving technical … [Read more...]
Is it a blog or a business?
Every blog I have ever read has a purpose. The question you need to ask is, if the purpose of the blog you are reading is to make money? Just about every blog I have ever read serves some form of self-promotional purpose for the author or business producing the blog. Self-promotion, however, should … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Sellling with ABCs and ABS
The title of this post may look like alphabet soup but stick with me for a couple of minutes and it will all make sense. One day, many years ago a seasoned sales professional in the graphic arts industry announced to me that he sells by the ABC method. Being younger than I am now I did not realize … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 9
- Next Page »