The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It's really easier than you think. When you are doing … [Read more...]
Twitter: Blog Traffic Builder
While you may not agree with this "tactic," if your goal is to grow your site traffic it's just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of … [Read more...]
My wife made a really good point
"People visit your blog for the content not the layout, please stop obsessing over the appearance and get back to writing." - She's right. Practice what you preach Over the past year I've been honored by the many people seeking me out for advice about their existing blog or about starting one. I … [Read more...]
Blogs: The new brick and mortar
Think for a moment why you visit this or any blog. For me it's to see what the author is publishing today. Each time I read a new work from the author, I learn a little more about her. The more I learn about her the more real she becomes. When she goes from being a URL on the internet to a real … [Read more...]
What's the purpose of your web properties?
Yes, I'd really like to know. First, let me share the purpose(s) I have come up with for JimRaffel.com and ColorMetrix.com. What's interesting is the overlap between the two, as well as how the purposes crossover with MolkkyUSA, one of my other web properties. JimRaffel.com Lead generation - For … [Read more...]
Subtle Use Of Color
Recently Seth Godin reminded us Don't forget about color. He's right. Subtle use of color, whether to make airports signs easier to follow or to make your blog more memorable, is a great idea. A Dumb Little Man can't be wrong. When I am skimming posts in my RSS feed I can always identify a Dumb … [Read more...]
Delivering the Goods, at a Fair Price
My friend Cindy shared the following on Twitter recently. What does best really mean? Obviously I already tipped my hand in the title of this post. Clearly what Cindy does is deliver the goods at a fair price. That price may not be the lowest and based upon Cindy's track record I'm guessing it's … [Read more...]
Keep putting yourself out there
You don't know who's watching or when. So..... Keep posting on your blog. Keep updating your Facebook status. Keep engaging on Twitter. Keep working to understand Linkedin. That's my social media "plan" in four easy steps. Over the last year the size and quality of the network these four … [Read more...]
Tiers of Access – A Cobbler's Tale
There once was a cobbler who made fine shoes. He made only a few styles, following a few patterns and was able to charge a fair price for his shoes. Because he made all the shoes himself and provided all the service to his customer first hand, his income was limited. Along came a prince who offered … [Read more...]
Where Can Social Media Take You?
I recently read @Julz156's Amazing things happen on the way to change and was reminded of the amazing journey that social media and community can be. Access to almost anyone and the ability to go almost anywhere are instantaneously yours. Just remember that relationships still take time and that … [Read more...]
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