Know that feeling you have when you open the box of a new product and everything is just perfect? That experience whether off-line or on-line does not happen by accident. It requires a great deal of planning and learning from mistakes. The typical small business does not devote enough effort and … [Read more...]
The Calm Before The Launches
Ever have that feeling that things are about to change in a big way? Well, I've been sitting on that feeling for about a week and today it started to materialize in my brain. First, as the phase "the calm before the launches" and then as a stream of consciousness I share here. I've been restless. … [Read more...]
Free Samples Sell Your Work
Sometimes giving a free sample of your work away now, results in more business in the future. The tricky part is recognizing the opportunities worth pursuing with this strategy. The ice cream shop. Yesterday being a hot Summer afternoon my wife and I stopped by the ice cream shop to end our day. … [Read more...]
Audience Engagement: It's All About Them
When preparing to speak, choose talking points that focus the dialog around the audience point of view and will resonate with them. Here is how I prepared for the opportunity to speak for the Milwaukee Likemind group about using your blog as a homebase for all on-line activity. Topic selection. … [Read more...]
Customer Service: Let's Solve The Problem Attitude
Last Monday I wrote about Time Warner's "No I Can't" customer service attitude. I didn't name Time Warner then, but after a week of the problem still not being solved I figured it was time. Sprint on the other hand, approached a recent issue I had with a "let's solve the problem" attitude. A happy … [Read more...]
Lack of Customer Service: The No I Can't Attitude
Today I experienced first hand customer service that is the exact opposite of the attitude I discussed in my Small Business 101: Yes I Can! post from a few days ago. In the course of a couple hours I heard more about how the problem couldn't be solved than how it could be. It started simply enough. … [Read more...]
Small Business 101: Twitter is Priceless
Seth Godin took the picture accompanying this post. These are some of the folks I attended the Linchpin Meetup(link to Seth's post where the picture came from) with. I knew one of them before Twitter. Now, in this picture of the Meet-MeMe autographed card set Cindi sent to Seth I am surrounded … [Read more...]
Small Business 101: Yes I Can!
You are presented with the opportunity to work on a difficult and challenging project. You can either say, "No, that's hard" or "Yes, I can make that happen." It's a simple choice that speaks volumes about you. If it was easy anyone could do it. Many years ago my friend and mentor Dean Eggert said … [Read more...]
Small Business 101: Build Recurring Revenue Streams
WordPerfect had the best software tech support ever and they gave it away for free. Please don't do that, the second part anyway. Be the best and charge for it on an ongoing basis. Recurring revenue will sustain you through good times and bad. I can say this because it has worked for me. Several … [Read more...]
Small Business 101: Stop Chasing the Money
Small Business 101. In sixteen years running a small business I have picked up some business techniques I sometimes take for granted. This week I am sharing some of my favorite techniques to help you if you are launching or thinking about launching a business. Nothing will kill a small business … [Read more...]
- « Previous Page
- 1
- …
- 9
- 10
- 11
- 12
- 13
- 14
- Next Page »