Photo Credit Perhaps you've heard the expression in business that "nothing happens until someone sells something." Smiling and dialing is an important step in the sales process. If you want to increase sales you have to do more than just let people know your product exists. You have to sell them … [Read more...]
Create a body of work
A body of work is all the art you have created and shipped. If you are a writer, your body of work is all the writing that you have published. You might have great unpublished art, but until it has been shipped and is out there for the world to consume, it's not part of your body of work. So how do … [Read more...]
Three essential WordPress tools for success
While I travel a great deal and am a big believer in face-to-face business contact, the reality is that I make my living online. I say that, because over the last four or five years it's been my online activity that has driven the business I do offline and face-to-face. To drive that business … [Read more...]
A 6,000 miles journey begins with a single click
View Larger MapIn a little less than 60 days, I'm going on a journey of 6,000 miles that I've named "The Long Drive." The Long Drive will last about a month and cover a good portion of the U.S. with stops planned in about a dozen cities. Why would I want to do this? Because I've decided to prove to … [Read more...]
How to build a unique content marketing platform
Content marketing is not as easy as the pros make it sound. Oh wait, were you expecting a blog post that was going to give you the secret to making a seven-figure income from blogging and other content creation? Sorry, this isn't that post; but it will inform you how to build a successful content … [Read more...]
Writing successful affiliate marketing blog posts
For the last few years, I've been trying to get a handle on what it takes to create a successful affiliate marketing blog post. Recently I've written a couple of affiliate marketing posts that have done well in terms of metrics, which we'll get to in a minute. What's changed is I stopped writing … [Read more...]
Sales and marketing balance
Finding a balance between the sales and marketing activities of your business can be tricky since many people mistakenly think they are the same thing. Last month, I touched on this topic in The Sales Cycle, which was written after spending six months aggressively marketing my business interests. … [Read more...]
Radio personality Danny Baker tells my company to "Fuck Off"
I'm sitting here asking myself why a famous radio personality from England would take the time to tell a small company from the US to "Fuck Off" over a promoted tweet on Twitter. It wasn't a particularly remarkable Tweet to begin with First off, it's funny (and a tad embarrassing because we are … [Read more...]
Content Creator vs Writer and Public Speaker
By the time you read this, I will have changed every online profile I can find from "businessman, writer, and public speaker" to "businessman and content creator." This refined tagline is more descriptive of what I actually do and easier to say when someone asks what I do. It's about understanding … [Read more...]
Why disruptive innovation means telling people it is time to change
Telling people what they want to hear and what they already believe to be true will not inspire action. Promoting new thinking and ideas requires you to tell folks what they may not want to hear or even believe. Selling a new concept Think about the early days of social media. Ten or even 15 years … [Read more...]
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