There is a really simple answer to why I've decided to create so much content lately. I like creating content. This is the second of two blog posts I'll create today. I didn't get started on the first one until late in the afternoon when I was almost done working for the day. Normally, I write … [Read more...]
Create a body of work
A body of work is all the art you have created and shipped. If you are a writer, your body of work is all the writing that you have published. You might have great unpublished art, but until it has been shipped and is out there for the world to consume, it's not part of your body of work. So how do … [Read more...]
How to build a unique content marketing platform
Content marketing is not as easy as the pros make it sound. Oh wait, were you expecting a blog post that was going to give you the secret to making a seven-figure income from blogging and other content creation? Sorry, this isn't that post; but it will inform you how to build a successful content … [Read more...]
SEO success for WordPress bloggers
Why if fewer people on average visit my newest blog posts on publication day are two things happening: My businesses continue to be successful. The overall traffic on the WordPress-powered sites I write for are stable or growing. The answers lie in search engine optimization or SEO. While I've … [Read more...]
The case for publishing less
Originally, I was going to entitle this post "the case for writing less," but the reality is I'm not writing less. I'm just publishing less frequently and in more places. Almost two decades of being self-employed have shown me the importance of adapting and changing frequently. That knowledge is … [Read more...]
Finish that blog post
Recently after I had finished a blog post and then re-read it, I realized it wasn't finished. What I'd forgotten to include was the takeaway of the blog post, and the funny thing is the takeaway is almost always the idea that inspires me to write the post. In selling, we use the terms features and … [Read more...]
The most effective business email template I ever created
Today I'm writing about the most successful business email template I have ever created. The tricky part is that this email format was only successful because we had a few years of product development and marketing to back up our claims. Get your products and marketing message right before you try … [Read more...]
How Reading More Improves Your Writing
One surefire way to improve your writing is to read more. The tricky part is to find more of the right kind of content to read that will help improve your writing. If you're a fiction writer, then you will want to read more fiction to improve your fiction writing skills. If your writing focus is … [Read more...]
Writing successful affiliate marketing blog posts
For the last few years, I've been trying to get a handle on what it takes to create a successful affiliate marketing blog post. Recently I've written a couple of affiliate marketing posts that have done well in terms of metrics, which we'll get to in a minute. What's changed is I stopped writing … [Read more...]
Two WordPress content framework tools to build your online business
Development and maintenance of your website(s) becomes an ongoing task when you choose to take your businesses online. It's also important to note that just having an online presence does not mean you have taken your business online. Let's address that difference before I share two tools that are … [Read more...]