I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That's the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with social … [Read more...]
The Internet, get rich, just not quickly
The internet is just a tool. The same as a retail storefront or an office in an office building. All the shiny pieces of the internet like Twitter, Facebook, Linkedin and blogs are only as effective as the skill set of those utilizing them. If get rich schemes don't work in the offline world, why on … [Read more...]
Reaching critical mass
Do you find yourself wondering when all the hard work and nose to the grindstone attitude will pay off? Me too. I believe it's a matter of reaching critical mass. That state when events begin occurring at such a rapid pace that you realize something has changed and the fun is about to begin. Where … [Read more...]
Central Wisconsin Social Media Conference
Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
Twitter: Blog Traffic Builder
While you may not agree with this "tactic," if your goal is to grow your site traffic it's just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of … [Read more...]
My wife made a really good point
"People visit your blog for the content not the layout, please stop obsessing over the appearance and get back to writing." - She's right. Practice what you preach Over the past year I've been honored by the many people seeking me out for advice about their existing blog or about starting one. I … [Read more...]
Wisconsin Publishers' Production Club
On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]
Blogs: The new brick and mortar
Think for a moment why you visit this or any blog. For me it's to see what the author is publishing today. Each time I read a new work from the author, I learn a little more about her. The more I learn about her the more real she becomes. When she goes from being a URL on the internet to a real … [Read more...]
What's the purpose of your web properties?
Yes, I'd really like to know. First, let me share the purpose(s) I have come up with for JimRaffel.com and ColorMetrix.com. What's interesting is the overlap between the two, as well as how the purposes crossover with MolkkyUSA, one of my other web properties. JimRaffel.com Lead generation - For … [Read more...]
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