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Change is in the air …

June 20, 2014 By Jim Raffel

image of change is in the air

  I love change. That's what being a disruptive innovator is all about. As much as I love change, however, I've learned that meaningful change is harder and takes longer than you expect it will. I began the redesign of this site about six months ago and anticipated it would be done in 30 … [Read more...]

Filed Under: blogging, Uncategorized, Writing

Why keyword research matters if your blog is going to be a business

March 14, 2013 By Jim Raffel Leave a Comment

About a month ago when I shared "Finding the fun by changing direction," I didn't anticipate that part of the fun would be learning the value of performing keyword research before writing a blog post. But half the fun of most journeys is not knowing where they will take you or what you will end up … [Read more...]

Filed Under: blogging, WordPress

Why Blog?

January 20, 2012 By Jim Raffel 3 Comments

I have a confession. This was not the blog post I had planned to publish today. That in itself is a good reason to blog. Yesterday morning's events impacted me so much that I decided to capture the moment by writing about it and sharing it. A quick blog story Yesterday morning I woke up around 4 … [Read more...]

Filed Under: blogging, Writing

The power of a blog post image

January 18, 2012 By Jim Raffel Leave a Comment

Today's post on the ColorMetrix blog was repurposed from a 2007 post that first appeared here. There is one significant difference: The re-purposed post on ColorMetrix has a picture accompanying it that Shelby Sapusek spent about 30 minutes staging. She's damn creative in the visual arts and that … [Read more...]

Filed Under: blogging

Why less may actually be more

January 17, 2012 By Jim Raffel 1 Comment

Starting tomorrow, I'll publish a new post each Monday, Wednesday and Friday. With the startup of SheHe Media, Shelby and I will publish our weekly "She Said, He Said" posts to the blog on that site. I'm also committed to write one or two posts each month for the blog on my ColorMetrix company site … [Read more...]

Filed Under: blogging, Writing Tagged With: guest, publish, RSS, rss feeds, rss readers, social media, writers

Building a blog post

January 9, 2012 By Jim Raffel Leave a Comment

Building a blog post is a process - just like any writing project - with the possible exception of keeping a journal. If you only write one or two blog posts a month, it's probably not as critical to have a content creation strategy in place. On the other hand, if your goal is to produce fresh and … [Read more...]

Filed Under: blogging, Writing Tagged With: blog, blog post, building, content, content creation, professional editing

What to write so people read your blog

December 26, 2011 By Jim Raffel Leave a Comment

This post easily could have been entitled "The top 5 posts of 2011." The problem is that some posts were skipped over depending upon your trust of WordPress Stats or Google Analytics for accurate rankings. Instead, I looked at the types of topics that were most viewed (read) out of the 254 posts … [Read more...]

Filed Under: blogging, Writing Tagged With: blog, google, google search, headlines writing, read, techniques, topic, write

Am I a writer or a blogger? – Jim Says

December 21, 2011 By Jim Raffel 8 Comments

This week, our She Said, He Said blog posts focus on the differences (if any) between writing and blogging. Make sure you stop by tomorrow for Shelby’s point of view and chime in on Twitter at 8 p.m. CST tomorrow using the hashtag #shehechat to tell us what you think. If I've never been paid to … [Read more...]

Filed Under: blogging, she said he said, Writing

The editorial calendar

December 19, 2011 By Jim Raffel 11 Comments

Editorial planning is one factor that has helped double the traffic on this site over the last year. At it's core, an editorial calendar is simply the plan for what you will write and when you will write it. There is nothing new about editorial calendars; Traditional print publishers have used … [Read more...]

Filed Under: blogging, Writing

Let's talk about link bait

November 29, 2011 By Jim Raffel Leave a Comment

What is link bait, really? It's a well-crafted headline or teaser text designed to get you to read an article or blog post. That's it. There's nothing evil or nefarious about that, is there? The real issue is why and how you choose to utilize link bait. Why use link bait? On the surface, the answer … [Read more...]

Filed Under: blogging Tagged With: articles, bait, blog, blogger, link, publishing, tabloid, tabloid headlines, trend, tv station

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