I love change. That's what being a disruptive innovator is all about. As much as I love change, however, I've learned that meaningful change is harder and takes longer than you expect it will. I began the redesign of this site about six months ago and anticipated it would be done in 30 … [Read more...]
Why keyword research matters if your blog is going to be a business
About a month ago when I shared "Finding the fun by changing direction," I didn't anticipate that part of the fun would be learning the value of performing keyword research before writing a blog post. But half the fun of most journeys is not knowing where they will take you or what you will end up … [Read more...]
Why Blog?
I have a confession. This was not the blog post I had planned to publish today. That in itself is a good reason to blog. Yesterday morning's events impacted me so much that I decided to capture the moment by writing about it and sharing it. A quick blog story Yesterday morning I woke up around 4 … [Read more...]
The power of a blog post image
Today's post on the ColorMetrix blog was repurposed from a 2007 post that first appeared here. There is one significant difference: The re-purposed post on ColorMetrix has a picture accompanying it that Shelby Sapusek spent about 30 minutes staging. She's damn creative in the visual arts and that … [Read more...]
Why less may actually be more
Starting tomorrow, I'll publish a new post each Monday, Wednesday and Friday. With the startup of SheHe Media, Shelby and I will publish our weekly "She Said, He Said" posts to the blog on that site. I'm also committed to write one or two posts each month for the blog on my ColorMetrix company site … [Read more...]
Building a blog post
Building a blog post is a process - just like any writing project - with the possible exception of keeping a journal. If you only write one or two blog posts a month, it's probably not as critical to have a content creation strategy in place. On the other hand, if your goal is to produce fresh and … [Read more...]
What to write so people read your blog
This post easily could have been entitled "The top 5 posts of 2011." The problem is that some posts were skipped over depending upon your trust of WordPress Stats or Google Analytics for accurate rankings. Instead, I looked at the types of topics that were most viewed (read) out of the 254 posts … [Read more...]
Am I a writer or a blogger? – Jim Says
This week, our She Said, He Said blog posts focus on the differences (if any) between writing and blogging. Make sure you stop by tomorrow for Shelby’s point of view and chime in on Twitter at 8 p.m. CST tomorrow using the hashtag #shehechat to tell us what you think. If I've never been paid to … [Read more...]
The editorial calendar
Editorial planning is one factor that has helped double the traffic on this site over the last year. At it's core, an editorial calendar is simply the plan for what you will write and when you will write it. There is nothing new about editorial calendars; Traditional print publishers have used … [Read more...]
Let's talk about link bait
What is link bait, really? It's a well-crafted headline or teaser text designed to get you to read an article or blog post. That's it. There's nothing evil or nefarious about that, is there? The real issue is why and how you choose to utilize link bait. Why use link bait? On the surface, the answer … [Read more...]
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