A while back (too long a while as I write this and think about it) I actually took a whole day off working. We got up early and drove to Madison, WI where we had breakfast with our friend Krista whom we met because of the wonders of social media. Then, we went to my very first Badger game. On the … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
When it all comes together
For several months I have been contemplating a significant change in the pricing of ColorMetrix "off the shelf products." Today, while trying to decide what to write about here, I figured out how to properly move forward on the re-pricing project. I experienced one of those moments when it all comes … [Read more...]
Writing to find more business
Write about what you've already done or are doing. These are topics you can deliver on should someone choose to do business with you. Flexo Magazine recently published Centralized Color Data Servers, an article I wrote for them. As I speak to potential clients about this technology I am able to … [Read more...]
The decision to act
Filtering great ideas and making the decision to act on the best of them is the single most valuable use of your time. What does that process look like that ultimately separates the winning ideas from the losing ones? Moving ideas into action You have no shortage of good ideas, for that is seldom … [Read more...]
7 blog post topic ideas
Do you sometimes have trouble coming up with topics for your blog posts? Here are seven topics categories of recent posts on this blog. 1. Answer questions. As your network grows the number of questions you will be asked via various social media channels will grow. You can answer those questions … [Read more...]
What's your next dream?
The dream you are working on now is already reality or at least becoming so. What's next? I'm not suggesting you lose focus but it might be time to look forward to what's next. I've worked the better part of two years to make one of my dreams come true. I'm now at the point where the dream is … [Read more...]
Solve problems and grow stronger
However bad your problem seems, I can promise you there is someone out there dealing with something a whole lot worse. While the previous statement should give your perspective it does not in and of itself solve the problem - right? The problem you are facing may in fact be the worst problem you … [Read more...]
21 days to a (better) blog – part 3
This is the third Installment of the 21 days to a (better) blog series. It will make a great deal more sense if you have read week 1: up and running and week 2: the devil is in the details. This week I am leaving out the redundant writing, posting and editing schedule. By now you should have settled … [Read more...]
Rebirth of the salesman
I don't know about you but back in the nineties and for most of the two-thousands, sales became a little too cold and calculated for my taste. It became all about numbers, processes and tools like customer relationship management systems(CRMs). I think many forgot that contained in the word … [Read more...]
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