Yesterday I discussed the strategy behind micro marketing campaigns. Today I'll dig into the nuts and bolts of how I execute these events. Your tools and milage may vary but the concepts should be basically the same. So much for yesterday's Why, here's the How. Mining for contacts. For your first … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]
Marketing 101: Out of Box Experience
Know that feeling you have when you open the box of a new product and everything is just perfect? That experience whether off-line or on-line does not happen by accident. It requires a great deal of planning and learning from mistakes. The typical small business does not devote enough effort and … [Read more...]
The Calm Before The Launches
Ever have that feeling that things are about to change in a big way? Well, I've been sitting on that feeling for about a week and today it started to materialize in my brain. First, as the phase "the calm before the launches" and then as a stream of consciousness I share here. I've been restless. … [Read more...]
What You Bring to Blogging is You
You have probably noticed the explosion in blogging over the last couple of years. You may also be thinking about starting a blog and wondering "what can I bring to blogging?" I feel the answer is you and your unique life perspective on the topics you chose to write about. It's all about you. Yes, … [Read more...]
Some Unsolicited Advice on Unsolicted Advice
Authors Note: The original title was "You're Doing It Wrong" but then my friend Mark Fairbanks provided some unsolicited advice to change the title to the one you see above. I'm guessing that well meaning critics have shared the dreaded "You're Doing It Wrong" with you at one time or another in … [Read more...]
Loves vs. Hates with Amplicate
I ran across a fun website called Amplicate the other day. Amplicate tracks the opinions you express on Twitter. Today they are reporting those as Loves or Hates. A few days ago when I found the site they used the words Rocks and Sucks. It's an interesting way to get a feel for the overall positive … [Read more...]
Free Samples Sell Your Work
Sometimes giving a free sample of your work away now, results in more business in the future. The tricky part is recognizing the opportunities worth pursuing with this strategy. The ice cream shop. Yesterday being a hot Summer afternoon my wife and I stopped by the ice cream shop to end our day. … [Read more...]
Audience Engagement: It's All About Them
When preparing to speak, choose talking points that focus the dialog around the audience point of view and will resonate with them. Here is how I prepared for the opportunity to speak for the Milwaukee Likemind group about using your blog as a homebase for all on-line activity. Topic selection. … [Read more...]
Customer Service: Let's Solve The Problem Attitude
Last Monday I wrote about Time Warner's "No I Can't" customer service attitude. I didn't name Time Warner then, but after a week of the problem still not being solved I figured it was time. Sprint on the other hand, approached a recent issue I had with a "let's solve the problem" attitude. A happy … [Read more...]
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