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Story Teller | CEO | Traveler

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Grow your business

September 24, 2010 By Jim Raffel 2 Comments

If you are like me, one of your goals is to continually grow your business. You probably also struggle with finding growth that is real, authentic and sustainable. Business growth comes in three flavors Increase market share in the market you are already in. A restaurant owner could expand his … [Read more...]

Filed Under: Marketer, sales Tagged With: business growth, diversification, expand, grow your business, increase market share, market share, marketing, new market, strategic management

Small business hats

September 23, 2010 By Jim Raffel 2 Comments

If you own or work in a small business you are probably going to wear many hats on any given business day. While at times this will be a frustrating part of the small business condition, I've come to realize it's where much of our true competitive advantage stems from. Here's is a list of the small … [Read more...]

Filed Under: Small Business 101 Tagged With: advantage, business, business school, competitive advantage, hats, silo, small business hats, small business owner

My business changed me

September 22, 2010 By Jim Raffel 2 Comments

In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]

Filed Under: blogging, Marketer, new media, personal development, social media, Twitter, Writing Tagged With: business changes, business cycle, online social networking, Printing, printing businesses, social information processing, social media, Twitter, world changers

The Customer Testimonial

September 21, 2010 By Jim Raffel 4 Comments

The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It's really easier than you think. When you are doing … [Read more...]

Filed Under: Marketer, Marketing 101, new media, public speaking Tagged With: brand equity, business, customer testimonials, customers, human interest, linkedin, marketing, public speaking, social capital, testimonial, testimonials, the customer

The idea box idea

September 20, 2010 By Jim Raffel 3 Comments

After reading Mitch Joel's The Internet Is Your Media Lab, in the comments I shared an idea to add a simple "tip box" to my blog. Your blog after all, is your media lab, right? Racing down the rabbit hole The next thing I know I'm spending a few hours on a rainy Saturday morning figuring out how to … [Read more...]

Filed Under: personal development, Stuff I Like, WordPress Tagged With: idea, idea box, ideas, innovation, media lab, planning, rabbit hole, real stories, story, the idea box, unstructured, WordPress

Twitter: Blog Traffic Builder

September 19, 2010 By Jim Raffel 2 Comments

While you may not agree with this "tactic," if your goal is to grow your site traffic it's just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of … [Read more...]

Filed Under: blogging, Marketer, new media, social media, Stuff I Like, Twitter, Writing Tagged With: blog, blog traffic, social media, Twitter

Why you should support #saveteecycle tonight

September 18, 2010 By Jim Raffel 1 Comment

Allow me to introduce Sue Spaight, the author of this guest post. Sue is asking for your support of a local event in Milwaukee to help one family recover from severe flooding that occurred here earlier this Summer. I didn't offer this guest post lightly (yes, I offered she didn't ask). I realize … [Read more...]

Filed Under: new media, social media, Twitter, Writing Tagged With: fundraisers, milwaukee, sprecher brewery, sue spaight, support, tim cigelske

Creativity and drawing: skill or mindset?

September 18, 2010 By Jim Raffel 9 Comments

The following are notes I captured at a recent Translator lab hours session. It's not the drawing that's creative, it's the thought. Sketching isn't drawing. Drawing or sketching is the output of the creativity. ...and that can be applied without the sketch. how "good" or "bad" is talent or … [Read more...]

Filed Under: personal development Tagged With: cognition, creative, creativity, draw, mindset, problem solving, psychology, sketches, skill, translator

My wife made a really good point

September 17, 2010 By Jim Raffel 8 Comments

"People visit your blog for the content not the layout, please stop obsessing over the appearance and get back to writing." - She's right. Practice what you preach Over the past year I've been honored by the many people seeking me out for advice about their existing blog or about starting one. I … [Read more...]

Filed Under: blogging, Marketer, new media, WordPress, Writing

Start at the bottom of the list

September 16, 2010 By Jim Raffel 2 Comments

I find myself needing to refer back to Getting Unstuck Now more than I would like. Having observed other successful people, perhaps this is just what happens as you begin to take on more success-related projects. The project "to-do" list grows longer and longer. To get unstuck this time I took a … [Read more...]

Filed Under: motivation, personal development, priorities Tagged With: business, business partners, getting unstuck, human behavior, management, projects, successful people, the list, time management, web properties

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