The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that … [Read more...]
Write it down and watch it happen
How often do you take an hour or so and convert all your projects into a larger written plan? While I don't have a set interval, looking back through my Moleskine notebooks I write it all down about four times a year. For me this is more than a writing goals exercise. It's a visualization of how … [Read more...]
Social media signal and noise
How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it's very easy to get lost in the noise. I'm not saying the noise isn't interesting and even fun. Instead I'm personally … [Read more...]
The role of coffee in blog writing
Take a look to your right over in the sidebar of this site. As you scroll down you'll see a picture of me holding a cup of coffee. Below that you will find the Idea Box. The title of this post came right from the idea box. So, you too can submit an idea or question over there and perhaps one day … [Read more...]
Take a day off
A while back (too long a while as I write this and think about it) I actually took a whole day off working. We got up early and drove to Madison, WI where we had breakfast with our friend Krista whom we met because of the wonders of social media. Then, we went to my very first Badger game. On the … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
When it all comes together
For several months I have been contemplating a significant change in the pricing of ColorMetrix "off the shelf products." Today, while trying to decide what to write about here, I figured out how to properly move forward on the re-pricing project. I experienced one of those moments when it all comes … [Read more...]
Writing to find more business
Write about what you've already done or are doing. These are topics you can deliver on should someone choose to do business with you. Flexo Magazine recently published Centralized Color Data Servers, an article I wrote for them. As I speak to potential clients about this technology I am able to … [Read more...]
The decision to act
Filtering great ideas and making the decision to act on the best of them is the single most valuable use of your time. What does that process look like that ultimately separates the winning ideas from the losing ones? Moving ideas into action You have no shortage of good ideas, for that is seldom … [Read more...]
7 blog post topic ideas
Do you sometimes have trouble coming up with topics for your blog posts? Here are seven topics categories of recent posts on this blog. 1. Answer questions. As your network grows the number of questions you will be asked via various social media channels will grow. You can answer those questions … [Read more...]
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