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Sellling with ABCs and ABS

December 13, 2010 By Jim Raffel Leave a Comment

The title of this post may look like alphabet soup but stick with me for a couple of minutes and it will all make sense. One day, many years ago a seasoned sales professional in the graphic arts industry announced to me that he sells by the ABC method. Being younger than I am now I did not realize … [Read more...]

Filed Under: sales Tagged With: business, close sale, closer, closers, closing, sales, salespeople, selling techniques, sellling

Why I write and publish

December 12, 2010 By Jim Raffel 4 Comments

I write to make ideas tangible. I write to test the validity of ideas. I write because it's the doing part of thinking. and here's the big one... I write to fill the time I used to fill with behaviors and habits that could have destroyed my life. Sometime between June and July 2009 I pulled my … [Read more...]

Filed Under: Writing Tagged With: ideas, publish, why, why i write, write

Batman or Superman Part II

December 11, 2010 By Jim Raffel 3 Comments

Last week I shared my friend Jeffrey Allen's Batman or Superman post with you. Jeff had so much fun writing that one he offered us this follow-up. I suggest taking a minute to read last week's part one first. In our last post we looked at why it’s better to be Batman than it is to be Superman when … [Read more...]

Filed Under: personal development Tagged With: alfred pennyworth, arch enemy, batman, characters, dick grayson, jason todd, jeffrey allen, joker, part ii, penguin, rogues gallery, superman, two face

Getting Unstuck, Revisited

December 10, 2010 By Jim Raffel Leave a Comment

Yes, there are days I wake up and just don't feel like doing anything. Other days, I am so overwhelmed by the volume of opportunities that lay before me that I allow my brain to freeze up and decides to work on nothing. It's how I am wired. I can't change that but I can change how I react to both … [Read more...]

Filed Under: motivation, personal development Tagged With: getting unstuck, motivate, roadmap, Twitter

How do others present your wares?

December 9, 2010 By Jim Raffel Leave a Comment

I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]

Filed Under: Marketer, sales Tagged With: business, customer experience management, customers, entrepreneurship, learning experiences, marketing, observe, sales, wares

Your public speaking wardrobe

December 8, 2010 By Jim Raffel 6 Comments

The short version: Be comfortable in your chosen public speaking wardrobe whatever that is. The closing session of BlogWorld this year included many speakers but as I think back the clothing of two stands out. Penn Jillette was dressed in jeans and a damn nice casual dress shirt. The clothes fit … [Read more...]

Filed Under: public speaking Tagged With: clothing, penn jillette, public speaking, wardrobe

Establishing Online Authority

December 7, 2010 By Jim Raffel 2 Comments

After presenting Selling at (and to) a Higher Level for the first time last week, many of the audience followup questions centered around establishing online authority. I'm going to run through the steps I have used to increase traffic on this site, over at ColorMetrix and on Qip.com, which we … [Read more...]

Filed Under: Marketer Tagged With: authority, internet marketing, marketing, online authority, scribe, search engine optimization, seo, themes, thesis

Authority, Trust and Salesmanship

December 6, 2010 By Jim Raffel 2 Comments

Contained in the title of this post are the three themes of my new Selling at (and to) a Higher Level presentation. My personal story for building success over the last eighteen months has been based upon building authority, gaining trust, and practicing sound salesmanship throughout the … [Read more...]

Filed Under: public speaking Tagged With: authority, business, Facebook, online authority, presentation, public speaking, salesmanship, search engine ranking, search engines, social media, Trust, Twitter

This weekend has been brought to you by Twitter

December 5, 2010 By Jim Raffel 5 Comments

Friday evening we attended the Translator holiday party. Twelve months ago I did not know Mark Fairbanks or Cynthia Thomas (The Translators). I met Cindi and Mark online in that strange and wonderful place we call The Twitter. I can say the same of many other party attendees who I know today only … [Read more...]

Filed Under: Twitter Tagged With: mark fairbanks, relevance, search engines, social media, tea, Twitter, weekend, weekend activities

Batman or Superman?

December 4, 2010 By Jim Raffel 6 Comments

Today I have the pleasure of introducing a guest post from my friend Jeffrey Allen. Jeff is quite the critical thinker and can make even the Batman or Superman question interesting and insightful. Take it away Jeff! I like to ask a simple question of everyone I do business with. It gives me a bit … [Read more...]

Filed Under: personal development Tagged With: batman, business, businessperson, critical thinker, guest, jeffrey allen, superman

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