I met her on Twitter. Okay, that's not really fair since it's Shelby's line, but it's the truth. If you're looking for a top-shelf social media manager for your organization, start your search in the social media universe. I wasn't looking for an expert. I was looking for a person who utilized … [Read more...]
5 WordCamp Chicago Session Takeaways
I'm just back from two information packed days at WordCamp Chicago. After a conference, I try to find time to write down my takeaways. Generally my intention is to act upon the takeaways in a timely fashion. That does not always happen. So, writing this post serves two purposes for me: sharing the … [Read more...]
Name Those Tweets! Can you predict #shehechat?
We can't quite believe that #shehechat is entering its sixth week! We've been quite pleased with the participation so far and, as you've requested, we're going to announce our topics for tonight's chat ahead of time in this post. However, we have yet another twist for you. Jim and I were talking … [Read more...]
How to Avoid Weiner Tweets
Congressman Anthony Weiner's recent troubles with Twitter got me thinking about how many times I've done the same thing. Well, not exactly the same thing; but you know what I mean: sending what was intended to be a private message (a DM in Twitter speak) as a public message (an @ message in Twitter … [Read more...]
How to Twitter Chat with ChatTagged
A week ago, Shelby Sapusek and I launched a Twitter chat (#shehechat) featuring us discussing social media, marketing and communications issues. It's a format similar to our "She Said, He Said" blog posts except it occurs live and our conversation is spontaneous and off the cuff. So, that's tonight … [Read more...]
Shelby's social media strategy: I swear I don't swear
Jim and I agree on most things concerning the social media space, but that doesn't mean we agree on everything. Like most people, I enjoy the occasional off-color joke in a tweet, blog or Facebook status. I completely agree that while social media is a valuable tool in the business world, we don't … [Read more...]
Working with Jim is a full-time job, but one I like
Yesterday, Jim wrote about his strategy for working with me (Shelby) and what he thought my strategy was for working with him. Now, it's my turn. It's true that acquiring Jim's company ColorMetrix as a client enabled me to start my own business. This partnership guarantees stability in income and … [Read more...]
The power of a social media audience
Recently, I was reading an email from Seth Godin about his new book "Poke the Box" that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, … [Read more...]
The Twitter Vacation
It's the opposite of what you think, we are going to tweet....a lot. Tight budgets, saving money, kids in college, etc. have combined to create our Twitter vacation. Roots of the idea. We (@hawtwife and I) decided to be fiscally responsible (unlike our village who is replacing roads unnecessarily … [Read more...]
Start-up is a mentality not a business stage
A few days ago while reading Rework I thought about something a professor said while I was getting my MBA and then threw it out there as a Tweet. The tweet grew legs and was retweeted and then discussed a bit. I love it when my friends on Twitter decide the topics of blog posts for me - thanks … [Read more...]