Yesterday, Shelby shared her thoughts on social media fatigue. Today, it's my turn. This week, our #shehechat on Twitter will focus on this topic as well. The best way to prepare to join us at 8 p.m. CST tonight is by reading both this post and Shelby's. My one word answer to the question in the … [Read more...]
Twitter and trade shows – Jim Says
This week for our She Said, He Said posts we tackle the topic of utilizing Twitter at a trade show. I lead off today with my take and Shelby will follow up tomorrow. Also, #shehechat is on at the normal time of 8 p.m. CST tomorrow (Thursday) following our live appearance at the Milwaukee Web414 … [Read more...]
Will I follow you back?
There is no rule, written or unwritten, that requires me to follow, friend or otherwise connect with you in social media just because you connected with me. Even though it takes a bit of time each week I choose to curate my social media networks. I know some folks who do follow everyone back and … [Read more...]
Email is a necessary evil, but I have a strategy
I do not like email. There, I said it. Yes, I know that it's the basis of many business conversations. I know that people rely on it to keep up with colleagues, family and friends every day. I use email every day myself, but that doesn't mean I like it. For me, email is my last chosen form of … [Read more...]
How do you incorporate Google Plus in your blogging strategy – Jim Says
I decided to jump in the Google Plus (G+) waters fairly early. Based upon Google's two recent failures in the social space, Buzz and Wave, this was a relatively risky use of my time to learn and grow with the service through its beta and limited invitation period. It's been a good decision as I … [Read more...]
Jim's social media strategy: I swear sometimes
Yesterday, Shelby had her say with "My social media strategy: I swear I don't swear." Today it's my turn. If you read this blog regularly none of this information should com as any surprise. I've just compiled many of the thoughts I have about social media into an actual strategy. Shelby gets thanks … [Read more...]
Shelby's social media strategy: I swear I don't swear
Jim and I agree on most things concerning the social media space, but that doesn't mean we agree on everything. Like most people, I enjoy the occasional off-color joke in a tweet, blog or Facebook status. I completely agree that while social media is a valuable tool in the business world, we don't … [Read more...]
Working with Jim is a full-time job, but one I like
Yesterday, Jim wrote about his strategy for working with me (Shelby) and what he thought my strategy was for working with him. Now, it's my turn. It's true that acquiring Jim's company ColorMetrix as a client enabled me to start my own business. This partnership guarantees stability in income and … [Read more...]
Strategy to work with others
Just the other day, I was joking around with Shelby about comparing notes with my wife to figure out how to work with me. She made it quite clear that no, she had in fact developed her own strategy to get along with me. What she needs and her strategy for working with me When I got done laughing at … [Read more...]
Why Strategy Matters
Strategy is the third of my three words for 2011. Previously, I've written in greater depth about both customers and content. Strategy is developed by listening to customers and understanding where the pain points are in their business. Then, we create solutions that fix or remove altogether those … [Read more...]