Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
A Twitter Tale of Two Scotts
Yesterday Scott Stratten made a comment during his #unGeeked presentation, he got on Twitter to meet other awesome business people. Catch that? The guy with forty some thousand followers on Twitter did not get on to sell you something. He got on to network. I got on Twitter for a different reason … [Read more...]
Tomorrow the #unGeeked Fun Begins
I'll admit I am excited but I really don't know what to expect. By and large printing industry trade shows and conferences have been a complete disappointment to me over the last several years. Social Media is a relatively young and vibrant industry. I'd say it is a toddler still in diapers. I … [Read more...]
Twitter Follow Friday #UnGeekedelite edition
Late last night I worked out details that will allow me to attend the #unGeekedElite conference in Milwaukee next week. I'm focusing this post on the local luminaries who have provided significant support to me over the last six months. The list has to start with @ThatWoman_Soho, without whom this … [Read more...]
Scalability ceiling holding you back?
Doctors and lawyers face the scalability ceiling everyday. For the most part they bill by the hour and have only two ways to make more money, work more hours or find customers willing to pay more per hour. (Sure, the creative few have found ways through the scalability ceiling like owning the clinic … [Read more...]
Info*Flex – Social Media Test
Tomorrow morning I board a plane for the Info*Flex trade show. Time for a social media test of the strategies I have utilized over the past six months. My social media test parameters will be to keep track of the number of comments I get about blog posts, Facebook and Twitter activity. My intention … [Read more...]
Plan B – Have one for your home base?
After reading Chris Brogan's post "When Google Owns You - A New Chapter." First, my heart went out to him as I've managed to destroy about four cell phones while on the road with no plan B. I could relate to the sense of isolation and perceived helplessness. I had just finished my plan B, which is … [Read more...]
Follow Friday #3 – Milwaukee Edition
In honor of yesterday's #BigMKETweetup I decided it would be appropriate to give props to my local tweeps. Let's start with @cbuser who just now randomly walked into the Starbucks I hide at about once a week to catch up on blogging "business." Only my second time meeting Carolyn and she's yet … [Read more...]
Twitter beyond 140 characters – real conversations
What happens when twitter conversations move from the virtual world limit of 140 characters to the real world with no limits? In this video blog I share first hand just such a recent experience. Here are some links to help you reach the people mentioned in the video. @felska and @jennkorducki … [Read more...]
Social Media and Customer Service
Recently I received this email from Matt Peters and it got me thinking... ...when we strip away the technology and the tools (like twitter, facebook, 4square etc.) and look at the “social” part of the term “social media” – aren’t we really talking about really, excellent customer service? Maybe … [Read more...]