Know that feeling you have when you open the box of a new product and everything is just perfect? That experience whether off-line or on-line does not happen by accident. It requires a great deal of planning and learning from mistakes. The typical small business does not devote enough effort and … [Read more...]
Customer Service: Let's Solve The Problem Attitude
Last Monday I wrote about Time Warner's "No I Can't" customer service attitude. I didn't name Time Warner then, but after a week of the problem still not being solved I figured it was time. Sprint on the other hand, approached a recent issue I had with a "let's solve the problem" attitude. A happy … [Read more...]
Small Business 101: Build Recurring Revenue Streams
WordPerfect had the best software tech support ever and they gave it away for free. Please don't do that, the second part anyway. Be the best and charge for it on an ongoing basis. Recurring revenue will sustain you through good times and bad. I can say this because it has worked for me. Several … [Read more...]
Planning the Social Media Way
Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
Tomorrow the #unGeeked Fun Begins
I'll admit I am excited but I really don't know what to expect. By and large printing industry trade shows and conferences have been a complete disappointment to me over the last several years. Social Media is a relatively young and vibrant industry. I'd say it is a toddler still in diapers. I … [Read more...]
Scribe SEO Copy Writing Made Easy
I've written about the Scribe SEO copy writing tool before. It's a great service put out by Brian Clark founder of CopyBlogger and numerous other successful ventures like Third Tribe Marketing and the Thesis Theme. Over the last few months the early adopters of Scribe have helped identify the rough … [Read more...]
Social Media and Customer Service
Recently I received this email from Matt Peters and it got me thinking... ...when we strip away the technology and the tools (like twitter, facebook, 4square etc.) and look at the “social” part of the term “social media” – aren’t we really talking about really, excellent customer service? Maybe … [Read more...]
Social Media Is Killing Traditional Sales
The traditional sales prospecting model is becoming increasingly ineffective over time. Five times in less than two weeks I have been solicited by voice mail message or email. Wait, by the same person! This is downright annoying. Obviously I have the tools to filter this noise out of my … [Read more...]
Third Tribe Marketing is my Drug of Choice
If you're going to be powerless over something why not make it something positive - right? For me it's this place: Over the last year I have been replacing negative high risk behaviors with guaranteed negative outcomes with the exact opposite. The Third Tribe community is now one of my favorite … [Read more...]
Stop Printing and Start Communicating!
I recently attended an evening TweetUp and the next morning a supplier focus group for a regional industry support and training center. At the supplier focus group there was a great deal of discussion about the printing industry since several of the attendees manufacture equipment like printing … [Read more...]
- « Previous Page
- 1
- …
- 3
- 4
- 5