This week for our She Said, He Said posts we decided to tackle social media return on investment (ROI). I lead off today with my take and Shelby will follow up tomorrow. As usual tomorrow’s post will include topics for this week’s #shehechat over on Twitter at 8 p.m. CST each Thursday evening. Yes, … [Read more...]
Obsolete social media networks – Shelby Says
This week, Jim and I came up with a tough topic: What social media network will become obsolete first? Will it be Facebook, Twitter, LinkedIn, Gowalla, Foursquare, etc.? I had to put a lot of thought into this one and decided the answer is complex enough for a blog post; although I'll be happy to … [Read more...]
Promise Marketing is a Better Mousetrap
Awhile back, I was introduced to the concept of "Promise Marketing." Unfortunately, I can't remember her name but the woman who presented the concept owns an agency that works with doctors, lawyers and accountants. These are professions that by and large don't have tangible deliverables they can … [Read more...]
Linkedin tip – add a profile picture
This tip applies to all your social profiles but I was once again reminded how much you can stand out on Linkedin with a good profile picture. The image below is what I saw earlier today while working on adding connections. Only three of the ten profiles I was presented with had profile pictures. … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
My favorite Linkedin tip
Take a look at my "headline" which is the text below my name in the image above. Many folks I know just put their title in that space. I think that's a mistake. It's probably the most read part of your profile. Heck, they call it a headline because like a newspaper headline your goal with this text … [Read more...]
Offline listening
There has been a great deal written about setting up online listing stations in recent years. I've set one up myself and have found interesting information about competitors and located prospective speaking engagements. You can listen offline as well it just takes a bit more effort and practice. You … [Read more...]
Social Media Activity Increases Blog Traffic
An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on … [Read more...]
How to contribute to Linkedin groups
As I increase my Linkedin activity I'm noticing things I like but also some user habits I find annoying. Folks with the need for real answers to real questions get attacked by sales people trolling in the groups. Before you get your underwear in a bundle - yes, I am also there to potentially connect … [Read more...]
Business Partner or Customer?
Just the other day a customer jokingly referred to me as being on the payroll. Well, OK he was probably only half joking as this is a large client when measured financially. It got me thinking, however, why he would say that at all? That in turn reminded me of a comment my brother left over on … [Read more...]