Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
Life at a Conference the Real, Authentic and Sustainable way…
If you follow me on Twitter you know that recently on a moment’s notice I spoke to about 150 people on the topic of social media...what follows are my speaking notes.... 1. I am Jim Raffel and most of you know me as a "color guy," after all, my company ColorMetrix does sell the best color … [Read more...]