Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
Central Wisconsin Social Media Conference
Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
Marketing 101: Trade Show and Conference Strategy
Trade shows and conferences are alive and well. Sure they shift and change just as our lives and our businesses do. Attending the correct trade shows and conferences is an excellent strategy to find new prospects and communicate with existing customers. Arrive with a plan. Sounds simple enough, but … [Read more...]
Blogging 101: Face Time at Social Media Conferences
Do you wonder what it's like to spend a few days face to face spending time with other bloggers and social medial devotees? In my experience, it's some serious fun and that is why I am headed back to BlogWorld this October. At the end of this post you'll have an opportunity to sign up for BlogWorld … [Read more...]
Tomorrow the #unGeeked Fun Begins
I'll admit I am excited but I really don't know what to expect. By and large printing industry trade shows and conferences have been a complete disappointment to me over the last several years. Social Media is a relatively young and vibrant industry. I'd say it is a toddler still in diapers. I … [Read more...]
Twitter Follow Friday #UnGeekedelite edition
Late last night I worked out details that will allow me to attend the #unGeekedElite conference in Milwaukee next week. I'm focusing this post on the local luminaries who have provided significant support to me over the last six months. The list has to start with @ThatWoman_Soho, without whom this … [Read more...]