I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]
Authority, Trust and Salesmanship
Contained in the title of this post are the three themes of my new Selling at (and to) a Higher Level presentation. My personal story for building success over the last eighteen months has been based upon building authority, gaining trust, and practicing sound salesmanship throughout the … [Read more...]
Batman or Superman?
Today I have the pleasure of introducing a guest post from my friend Jeffrey Allen. Jeff is quite the critical thinker and can make even the Batman or Superman question interesting and insightful. Take it away Jeff! I like to ask a simple question of everyone I do business with. It gives me a bit … [Read more...]
Changing your business
Would you rather sell the coffee maker or the coffee? How about the coffee maker and then get a license fee from anyone who distributes coffee that works with your coffee maker? This is what Keurig has done with their K-Kup coffee brewers. Because K-Kup brewers are convenient, I and plenty of … [Read more...]
Selling at (and to) a Higher Level
On Thursday December 2nd I'll have the privilege to share my newest presentation: Selling at (and to) a Higher Level with the Waukesha County Business Alliance - Sales Club (a network of sales professional). I've also secured two free tickets and discounted admission for any of you who would like to … [Read more...]
Business Partner or Customer?
Just the other day a customer jokingly referred to me as being on the payroll. Well, OK he was probably only half joking as this is a large client when measured financially. It got me thinking, however, why he would say that at all? That in turn reminded me of a comment my brother left over on … [Read more...]
The business of blogging
The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
Writing to find more business
Write about what you've already done or are doing. These are topics you can deliver on should someone choose to do business with you. Flexo Magazine recently published Centralized Color Data Servers, an article I wrote for them. As I speak to potential clients about this technology I am able to … [Read more...]
21 days to a (better) blog – part 2
Please be sure to refer back to Week 1: Up and running if you didn't get a chance to read the first installment of 21 days to a better blog last Friday. This week I am focusing on some of the devilish little details that separate a fun blog from one that has the potential to be a business … [Read more...]
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