I met her on Twitter. Okay, that's not really fair since it's Shelby's line, but it's the truth. If you're looking for a top-shelf social media manager for your organization, start your search in the social media universe. I wasn't looking for an expert. I was looking for a person who utilized … [Read more...]
Idea Germination – Birth of SheHe Media
What's an idea really worth? Honestly, it's worth two cents or less; unless you are willing to incubate the idea and give it a chance to germinate. Then if the idea still has your interest and, more importantly, the interest of others, the idea might be worth a few bucks. Now are you ready to work … [Read more...]
Building a blog post
Building a blog post is a process - just like any writing project - with the possible exception of keeping a journal. If you only write one or two blog posts a month, it's probably not as critical to have a content creation strategy in place. On the other hand, if your goal is to produce fresh and … [Read more...]
Why the personal branding labels you choose matter
Business owner, blogger, speaker, and gadget lover That's what the about page on this site and most of my social media profiles told you about my personal brand until recently. Businessman, writer, public speaker That's what those same sources will tell you about my personal brand today. Why the … [Read more...]
What to write so people read your blog
This post easily could have been entitled "The top 5 posts of 2011." The problem is that some posts were skipped over depending upon your trust of WordPress Stats or Google Analytics for accurate rankings. Instead, I looked at the types of topics that were most viewed (read) out of the 254 posts … [Read more...]
Let's talk about link bait
What is link bait, really? It's a well-crafted headline or teaser text designed to get you to read an article or blog post. That's it. There's nothing evil or nefarious about that, is there? The real issue is why and how you choose to utilize link bait. Why use link bait? On the surface, the answer … [Read more...]
Curate your community – Jim Says
This is another in our She Said, He Said blog series. Please note that, because of the Thanksgiving holiday here in the US, we will not be hosting #shehechat on Twitter tomorrow like normal. We will return next week at 8 p.m. CST Thursday. It occurred to Shelby and me that over the last nine … [Read more...]
Your social media universe starts and ends with your blog
I spend a pretty fair amount of time in the social media universe. While I spend time talking with folks through digital mediums, I also spend time talking to people in the face-to-face realm. So what happens when your face-to-face time increases and, as a result, your access to the digital world is … [Read more...]
WordCamp Detroit Takeaways
I find it useful to turn notes from attending conferences into a blog post of takeaways. This is not meant to be a roundup of the entire two-day conference. It's just those things that caught my interest and that I plan to follow up on in the next week or so. I've tried to provide attribution where … [Read more...]
Do Mom Bloggers = Renaissance Women? – Jim Says
Yesterday when Shelby tackled this topic my first thought was that the renaissance has not just been for women. I know plenty of men who blog about being dads and I see them as being renaissance men as well. It's more about the ability to utilize a diverse set of skills to create an income stream … [Read more...]
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