I'm often asked how I find the time to write four or five blog posts each week. Here's how: 1. Turn off the TV. I do watch TV, but when I do it's typically live sports or shows we've recorded on the DVR and watch as a family (skipping over the commercials to compress time). What I don't do is have … [Read more...]
Promise Marketing is a Better Mousetrap
Awhile back, I was introduced to the concept of "Promise Marketing." Unfortunately, I can't remember her name but the woman who presented the concept owns an agency that works with doctors, lawyers and accountants. These are professions that by and large don't have tangible deliverables they can … [Read more...]
Stop giving content away for free
There are a whole lot of people writing for free these days. My question is why? Why would you give away your time? Yes, I believe there are plenty of situations that warrant donating your time to a cause. Open source software projects like WordPress are just one such example. Even contributing blog … [Read more...]
Where do blog ideas come from?
I'm frequently asked where all the ideas come from to write five days a week. What follows is a sampling of where the inspiration and ideas come from. Be controversial; preferably not with every post but sometimes. I wrote "Social Media Favors Chicks Over Dicks" for a couple of reasons. First, I … [Read more...]
Swearing, vocabulary and the pregnant pause
When I wrote "Replace “ums” with Pregnant Pauses when Speaking," I never expected to circle back to the post as a way to swear less on social media - and in real life, for that matter. It is, however, that simple. When you feel like letting an f-bomb (or some equally offensive language) fly - stop! … [Read more...]
Why fear should not keep you from publishing
Every blog you write does not need to be perfect. Want to know why? Because every blog I read is not perfect or in some cases even finished. That's the nature of blogging. The point is to get the idea out there while it's still fresh and perhaps even a little bit raw. It is the ideas I am looking … [Read more...]
It's always about the compelling story
To be compelling, a story needs to be authentic and share a real outcome with results. By definiton, that means that sometimes you will be sharing stories with happy endings and other times not-so-happy endings. That's life and people want the good, the bad and the ugly. Telling an authentic story … [Read more...]
She said, he said posts
Starting tomorrow, Shelby and I are going to introduce a new series of posts here. We'll be calling them "she said, he said" (ladies first of course). Well, actually, I'm going first tomorrow with a post entitled "Strategy to work with others." The post explores how Shelby and I work together from … [Read more...]
Ideas have no schedule
Sometimes I have a shortage of ideas and struggle to decide what to write about, like this morning. More often, I have more than enough ideas and it's just a matter of getting in the writing flow and cranking out the posts. Those are the times when I double and triple up on writing and get a few … [Read more...]
Editorial Planning
For one guy who also manages to run a successful business, I generate a fair amount of content. That does not happen by accident. I have an editorial plan and I constantly refine said plan. If you have a blog where you don't publish regularly (like this blog was until July 1, 2010), you know how … [Read more...]
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