I recently published The Social Media Trap and since doing so, my opinion of social media has begun to shift. That post was focused on some of the negative aspects of social media while this post will focus on the good that can come from social media. Social Media Is What You Make It. No one … [Read more...]

After editing and revising my previous post, "I Missed You Beautiful People," I sat for a few minutes trying to decide which topic to address next. In many ways, I didn't want to write about social media because I suspect there is potentially a good deal of negativity in this post. On the other … [Read more...]

The always on, digitally connected world can become overwhelming at times. Recent current events pushed me over the social media cliff and I needed to unplug for awhile. It's not simply social media that can become too much; but also constant access to news and other information. Sometimes, it's … [Read more...]

You are difficult to scale. A brand you create, on the other hand, is fairly easy to scale. Don't get me wrong. It's cool having a blog with my name on it, but you come here to read me, not guest posts. On the other hand, those who visit the ColorMetrix blog are looking for information about color, … [Read more...]

Are you being yourself online? Or have you created a persona that won't be recognized face-to-face? Most of us utilize avatars for our social media accounts that present a reasonable facsimile of what we look like in real life. So if I meet you at a conference or show, I should be able to recognize … [Read more...]