Linkedin is not Facebook and it's not Twitter. Its the community of the corporate world and when in Rome..... While I sometimes get downright goofy on Twitter on Linkedin I'm all business. On Facebook I'll post a funny picture or link to a video. For me, Linkedin is really not the place for … [Read more...]
Social media signal and noise
How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it's very easy to get lost in the noise. I'm not saying the noise isn't interesting and even fun. Instead I'm personally … [Read more...]
SGIA and BlogWorld this week
If you are headed to either SGIA or BlogWorld this week in Las Vegas hopefully we will run into each other. I'll be utilizing the Las Vegas Monorail to travel between the convention center for SGIA and Mandalay Bay for BlogWorld. Some places we might meet Between sessions at BlogWorld - I will be … [Read more...]
Does Social Media Work?
I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That's the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with social … [Read more...]
Central Wisconsin Social Media Conference
Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
Inspire Me Project
I was recently interviewed for the Inspire Me project. Take a peek at the video below and then head on over to their site for some more mid-week inspiration. Katie has come up with three fun, yet insightful questions. 1. What inspires you? 2. What makes you smile? 3. What super hero would you … [Read more...]
Moderating a speakers panel
I recently moderated a social media speakers panel for the Wisconsin Publishers' Production Club. Because of the club's meeting structure, moderating the panel actually means you run the meeting for the day. It turned out to be a relatively easy task that amounted to supporting four great … [Read more...]
Yelp!, Groupon and Trolls
You may have heard the "statistic" that a happy customer/client/business partner will tell one person while a dissatisfied one will tell ten. In my experience, this is pretty close to accurate and we aren't going to change it no matter how hard we try. What you can try to do is change the feelings … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
The Customer Testimonial
The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It's really easier than you think. When you are doing … [Read more...]
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