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Story Teller | CEO | Traveler

You are here: Home / Archives for Marketer

Marketing strategy to grow business online

February 8, 2012 By Jim Raffel Leave a Comment

Two years ago, I created the diagram that accompanies this post. I was preparing to meet with Joe Sorge to talk about how to leverage online activity to grow our respective businesses. On the surface, it might seem strange that a restaurateur and niche market software guy could have similar … [Read more...]

Filed Under: Marketer

How to remain relevant like Madonna

February 6, 2012 By Jim Raffel 1 Comment

Why are folks so impressed that Madonna at "her age" has remained relevant for the better part of 30 years? Sure, audiences in the entertainment industry can be fickle, but don't we all face the challenge of remaining relevant in our chosen careers? Last night, I watched her performance during the … [Read more...]

Filed Under: Marketer, motivation, personal development

I don't find time to write; I make time

February 3, 2012 By Jim Raffel Leave a Comment

Hardly a week goes by that I don't field the "How do you find time to write so much?" question. Until earlier this week, I wasn't comfortable answering that question or even quite sure how to answer it. It turns out the answer is simple: I make time to write, I don't find it. Making time to … [Read more...]

Filed Under: Marketer, Writing

How to close more deals

January 30, 2012 By Jim Raffel

I thought about entitling this post "How to make more money," but the reality is the techniques discussed here are about closing deals that may not have direct monetary implications. Sometimes closing a deal is as simple as setting out to meet and have coffee with an influential person in your … [Read more...]

Filed Under: Marketer, sales

Enterprise Me or Serial Entrepreneur

January 16, 2012 By Jim Raffel Leave a Comment

Lately, I've noticed people using words like "serial entrepreneur" or "solopreneur" to label and describe their personal brand. It's not that I don't like those words. I think both are quite catchy. My problem is that when I think about some of the folks using those words, I think that they've … [Read more...]

Filed Under: Marketer Tagged With: enterprise, entrepreneur, labels, personal branding, serial entrepreneur

Why the personal branding labels you choose matter

January 3, 2012 By Jim Raffel 4 Comments

Business owner, blogger, speaker, and gadget lover That's what the about page on this site and most of my social media profiles told you about my personal brand until recently. Businessman, writer, public speaker That's what those same sources will tell you about my personal brand today. Why the … [Read more...]

Filed Under: Marketer Tagged With: blog, blogger, bloggers, brand, business owner, businessmen, language, personal branding, public speakers, writers

The power of partnering

October 21, 2011 By Jim Raffel 1 Comment

I've spent most of this week at the SGIA trade show in the booth of our business partner Mutoh America. Over the last year or so, we have developed the ColorVerify product line and this is the first show where we have demonstrated the solution live to attendees. My role has been to do two or three … [Read more...]

Filed Under: Marketer

What affiliate revenue can mean to you

October 11, 2011 By Jim Raffel Leave a Comment

The picture with this post was taken just as the Milwaukee Brewers won game 5 of the National League Division Series. My wife and I were at games 1 and 2 of the series as well. With one child in college and another starting next fall, I'm 100 percent sure our budget would not have allowed for this … [Read more...]

Filed Under: Marketer Tagged With: affilate, affiliate marketing, affiliate revenue, affiliate sales, affiliates, business, income, revenue, sales commission

The power of video

October 10, 2011 By Jim Raffel Leave a Comment

Since early 2009 I've been experimenting with video and continue to be impressed with how easy and relatively inexpensive it is to create near professional quality video. I got lucky in February of 2009 when I collaborated with Joe Sorge of AJ Bombers to create the video below about filling his … [Read more...]

Filed Under: Marketer Tagged With: imaginations, imovie, kodak, video

How partnering and giving things away for free leads to success

October 4, 2011 By Jim Raffel Leave a Comment

Recently, I signed up for the free version of TripIt. I liked the free version enough to give the Pro option a try. The first 30 days are free anyway, so my risk was zero. Then I found out that TripIt Pro is partnering with Regus Businessworld to include a year of free access at no additional cost. … [Read more...]

Filed Under: Marketer Tagged With: business, grow, grow sale, partner, partnering, regus, regus businessworld, success, tripit, tripit pro

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