Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
Inspire Me Project
I was recently interviewed for the Inspire Me project. Take a peek at the video below and then head on over to their site for some more mid-week inspiration. Katie has come up with three fun, yet insightful questions. 1. What inspires you? 2. What makes you smile? 3. What super hero would you … [Read more...]
Moderating a speakers panel
I recently moderated a social media speakers panel for the Wisconsin Publishers' Production Club. Because of the club's meeting structure, moderating the panel actually means you run the meeting for the day. It turned out to be a relatively easy task that amounted to supporting four great … [Read more...]
Yelp!, Groupon and Trolls
You may have heard the "statistic" that a happy customer/client/business partner will tell one person while a dissatisfied one will tell ten. In my experience, this is pretty close to accurate and we aren't going to change it no matter how hard we try. What you can try to do is change the feelings … [Read more...]
Ideation ideas
Two quick ideas to keep your mind moving forward and thinking. When making a numbered list always add one number at the end and leave it blank. By doing so you encourage your mind to keep thinking. Instead of the "that's done" mentality, your thinking will be "what else?" When sketching or taking … [Read more...]
Focus on you
Why? Because you can't change anyone else. Don't be jealous. You don't want to be like them. You want to be like you. Find your own way. Your unique approach to the world is what people find interesting. You're doing it right. Yes, you are and keep the focus on you by helping others. When … [Read more...]
Grow your business
If you are like me, one of your goals is to continually grow your business. You probably also struggle with finding growth that is real, authentic and sustainable. Business growth comes in three flavors Increase market share in the market you are already in. A restaurant owner could expand his … [Read more...]
Small business hats
If you own or work in a small business you are probably going to wear many hats on any given business day. While at times this will be a frustrating part of the small business condition, I've come to realize it's where much of our true competitive advantage stems from. Here's is a list of the small … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
The Customer Testimonial
The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It's really easier than you think. When you are doing … [Read more...]
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