new media

Does Social Media Work?

October 7, 2010

I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That’s the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with [...]

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Central Wisconsin Social Media Conference

September 30, 2010

Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I’m looking forward to jump starting some small business bloggers. Closer than you think. Wausau, WI is closer than you think (depending where you live). [...]

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Inspire Me Project

September 29, 2010

I was recently interviewed for the Inspire Me project. Take a peek at the video below and then head on over to their site for some more mid-week inspiration. Katie has come up with three fun, yet insightful questions. 1. What inspires you? 2. What makes you smile? 3. What super hero would you like [...]

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Moderating a speakers panel

September 28, 2010

I recently moderated a social media speakers panel for the Wisconsin Publishers’ Production Club. Because of the club’s meeting structure, moderating the panel actually means you run the meeting for the day. It turned out to be a relatively easy task that amounted to supporting four great speakers. A successful speakers panel doesn’t happen, it’s planned. Step [...]

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Yelp!, Groupon and Trolls

September 27, 2010

You may have heard the “statistic” that a happy customer/client/business partner will tell one person while a dissatisfied one will tell ten. In my experience, this is pretty close to accurate and we aren’t going to change it no matter how hard we try. What you can try to do is change the feelings of [...]

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My business changed me

September 22, 2010

In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL’s and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed that social media [...]

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The Customer Testimonial

September 21, 2010

The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It’s really easier than you think. When you are doing good work people will recognize that fact. All the testimonials [...]

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Twitter: Blog Traffic Builder

September 19, 2010

While you may not agree with this “tactic,” if your goal is to grow your site traffic it’s just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of [...]

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Why you should support #saveteecycle tonight

September 18, 2010

Allow me to introduce Sue Spaight, the author of this guest post. Sue is asking for your support of a local event in Milwaukee to help one family recover from severe flooding that occurred here earlier this Summer. I didn’t offer this guest post lightly (yes, I offered she didn’t ask). I realize that for some of [...]

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My wife made a really good point

September 17, 2010

“People visit your blog for the content not the layout, please stop obsessing over the appearance and get back to writing.” – She’s right. Practice what you preach Over the past year I’ve been honored by the many people seeking me out for advice about their existing blog or about starting one. I listen patiently [...]

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