The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Complete Idiot's Mini Guide to Real-Time Marketing with Foursquare
My friend Tom Snyder wrote a great how-to guide for businesses that want to market using geolocation services. The guide focuses on Fourquare but there is plenty of strategy interlaced in Tom's prose. The strategy and tactics he uncovers are the real value of this gem and can be applied to any … [Read more...]
Getting Unstuck, Revisited
Yes, there are days I wake up and just don't feel like doing anything. Other days, I am so overwhelmed by the volume of opportunities that lay before me that I allow my brain to freeze up and decides to work on nothing. It's how I am wired. I can't change that but I can change how I react to both … [Read more...]
Authority, Trust and Salesmanship
Contained in the title of this post are the three themes of my new Selling at (and to) a Higher Level presentation. My personal story for building success over the last eighteen months has been based upon building authority, gaining trust, and practicing sound salesmanship throughout the … [Read more...]
This weekend has been brought to you by Twitter
Friday evening we attended the Translator holiday party. Twelve months ago I did not know Mark Fairbanks or Cynthia Thomas (The Translators). I met Cindi and Mark online in that strange and wonderful place we call The Twitter. I can say the same of many other party attendees who I know today only … [Read more...]
Social Media Activity Increases Blog Traffic
An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on … [Read more...]
Foursquare badges, what's all the fuss about?
On a recent airline flight, after completing a couple hours of work, I decided to surf the interwebs a bit, courtesy of gogo Inflight Wi-Fi. Upon checking my Twitter stream I quickly realized there was a Foursquare Mile High badge that could be earned. Here's a little story of how I learned about … [Read more...]
Nothing just happens
Here's a short list of things I don't do by accident. Get on and off airplanes as much as I do. Publish a blog post here each day and sometimes is other places as well. Seek out speaking engagements. Go to bed early so I can wake early and do important work when my mind is sharpest. Read … [Read more...]
Three best days of the week to blog
Not to long ago my friend Sue Spaight asked the following question on Twitter: "What is your take/experience on the three "best days" of the week to blog?" First, if you are a blogger or blog reader I'd sure appreciate it if you could take a minute or two and share your thoughts in the comments. Sue … [Read more...]
Linkedin: Think Corporate
Linkedin is not Facebook and it's not Twitter. Its the community of the corporate world and when in Rome..... While I sometimes get downright goofy on Twitter on Linkedin I'm all business. On Facebook I'll post a funny picture or link to a video. For me, Linkedin is really not the place for … [Read more...]
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