I met her on Twitter. Okay, that's not really fair since it's Shelby's line, but it's the truth. If you're looking for a top-shelf social media manager for your organization, start your search in the social media universe. I wasn't looking for an expert. I was looking for a person who utilized … [Read more...]
Idea Germination – Birth of SheHe Media
What's an idea really worth? Honestly, it's worth two cents or less; unless you are willing to incubate the idea and give it a chance to germinate. Then if the idea still has your interest and, more importantly, the interest of others, the idea might be worth a few bucks. Now are you ready to work … [Read more...]
Why gathering meaningful customer survey results can be tricky
Businesses supposedly use surveys to improve their service and product offerings all the time. The question is just how accurate are these surveys? For example, an international hotel chain recently asked me to complete a survey about their frequent stayer program of which I am a member. Here's an … [Read more...]
How social media engagement wrote a blog post
Every now and then, cool and amazing things happen when you least expect it. Earlier this week, I was having a conversation about politics with my friend Michael Josefowicz. Michael has retired from the graphic arts and printing industry, which I still call home. Our conversations are always … [Read more...]
Is 2012 the year of social media fatigue? – Jim Says
Yesterday, Shelby shared her thoughts on social media fatigue. Today, it's my turn. This week, our #shehechat on Twitter will focus on this topic as well. The best way to prepare to join us at 8 p.m. CST tonight is by reading both this post and Shelby's. My one word answer to the question in the … [Read more...]
Deciding who to help
When you own a business, have a successful blog and 4000+ followers on Twitter, folks ask you for help with their causes. The "asks" for help come in many forms but most often as direct messages or @ messages on Twitter asking to contribute and spread the word. While none of the requests are … [Read more...]
Our best three topics of 2011 – Jim Says
This is our last She Said, He Said blog post series for 2011. Yesterday, Shelby looked back through our posts and picked three topics that she thought brought the best discussions this year. Now it's my turn! This week, our #shehechat on Twitter will be an open mic night. We’ll discuss anything and … [Read more...]
Twitter as a customer service venue
Is Twitter a good venue for customer service? While I've seen it work, the problem is that if your non-social media customer service sucks, your social media customer service will just suck more. I've written about customer service before and the companies I've called out for poor customer service … [Read more...]
Curate your community – Jim Says
This is another in our She Said, He Said blog series. Please note that, because of the Thanksgiving holiday here in the US, we will not be hosting #shehechat on Twitter tomorrow like normal. We will return next week at 8 p.m. CST Thursday. It occurred to Shelby and me that over the last nine … [Read more...]
G+ Brand & Business Pages – Jim Says
For someone who had only had about 48 hours to work with Google+ pages, Shelby covered this topic well yesterday. Today I'll focus on thoughts about the potential benefits and pitfalls of a business or brand having a Google+ Page. I'll also share some basic getting started steps that worked for me. … [Read more...]
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