Achieving a balanced marketing mix in the social media space can be tricky business. Part of the problem is that most social media is completely free to utilize. Just add your time and effort and shazam you have a marketing campaign. As a result, your inclination might be to try and utilize as many … [Read more...]
What I've learned by using TwUnfollow.com – Jim Says
This week for our She Said, He Said posts we decided to tackle use of services like Twunfollow to grow a following or curate your network. I lead off today with my take and Shelby will follow up tomorrow. Due to the kickoff of football season with a Packer's game tomorrow, #shehechat will not take … [Read more...]
Email, the most powerful weapon in your online arsenal
Social media tools like Twitter, LinkedIn, Google+ and even Facebook are pretty powerful weapons in your online arsenal but they haven't got anything on the old standby email. This post isn't even about email marketing and sending bulk emails to lists of folks. Instead, it's a story about how we've … [Read more...]
How being human takes the stuffy out of business
"Business is stuffy. Your being human makes you approachable and someone I want to talk to." That's a comment I got recently when a client and friend watched the video below. My friend's comment got me thinking about how both the quality and number of relationships I have with those I used to … [Read more...]
Four effective tools to plan and organize
If you are like me, you struggle with planning and organizing. I keep searching for the perfect combination of tools to match my scattered brain. While the following combination may not be perfect, I feel it's going to be the right mix to make 2011 my best year ever. My Quartet of Tools 1. Notebook … [Read more...]
Sleep is a weapon
I'm writing this early Monday morning and by design I spent a good part of this weekend sleeping more than I normally would. Two reasons; 1. last week was spent in four cities and 3 different hotels, 2. By the time you read this post I'll be wrapping up four days in Las Vegas at two different … [Read more...]
The basics matter
The basics never really change and sometimes in the "moment" of working on the complex fun stuff we forget that. A sale is not a sale until their check clears your bank. Be nice, treat others as you would like to be treated. The customer is always right, even when she is wrong. (If you can't … [Read more...]
Scribe Improves Site Traffic
I have improved my writing and web-site traffic more in the last 30 days than in the previous five year of blogging. ScribeSEO is the tool that has helped me do that. Let's start with the juicy facts, search engine generated web-site traffic at both this site and ColorMetrix.com is up almost 30% … [Read more...]